how to build a great website!

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Building, fixing or maintaining a website? Here’s 30 tips and tricks you can’t live without!

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  • How to build aGreat Website!If you have a website or arestarting to build one heres30 Tips you cant live without

    Justin Bruce

    2011 Bluefrog Marketing- Justin Bruce

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  • 193a Bay Street Brighton Vic 3186 T 03 9945 8222 F 03 9596 9019 E info@bluefrogmarketing.com.au W www.bluefrogmarketing.com.au

    What Makes a Website GREAT? Here are three rules and 30 tips to help you achieve this

    1. Attract prospects - Site Visibility 2. Convert to action - Web Design, User Experience and Functionality, Repeat Visit 3. Measurement (ROI) - Google Analytics Eye Tracking Click Maps and Website Optimiser.

    Contents WEBSITE DESIGN 1. Position the brand 2. Make it Inviting 3. Keep it Relevant 4. Landing Pages 5. KISS me! (Keep it simple, stupid)

    USER EXPERIENCE & FUNCTIONALITY 6. Target 7. Easy Navigation 8. Please let me pay 9.Customised experience 10. Blogging WEBSITE CONTENT 11. Publish, Dont Advertise 12. Two-way dialogue 13.Competitions & Freebies 14. Shout 15. Podcasts & Vodcast REPEAT VISITS 16. Bookmarks 17. Update Your Website 18. Website Speed 19. Encourage referral 20. Reasons To Return WEBSITE VISIBILITY SEO (On Page Factors) 21. Insert Keyword Friendly Meta Data 22. Create Dedicated Keyword Intensive Pages 23. Internal Linking Google Loves It! 24. Header Tags (H1, H2, H3) 25. The First Few Sentences SEO (Off Page Factors) 26. Check your links 27.Develop Relationships 28. Industry Lists 29. Back Link Analysis. 30. Guest Posting

  • 193a Bay Street Brighton Vic 3186 T 03 9945 8222 F 03 9596 9019 E info@bluefrogmarketing.com.au W www.bluefrogmarketing.com.au

    WEBSITE DESIGN

    1. Position the brand Have a single-minded proposition on every page. You may have never heard of Flippa before, but when you land here there is no confusion as to what they do; The number 1 marketplace for Buying and Selling Websites. It doesnt matter how complicated your suit of offers or brands, you can always simplify it. Disney promise Fun Family Entertainment

    2. Make it Inviting Consider your website is a shop (even for B2B service) including signage, a front door with a loss leader offer to entice, some top shelf exclusive products to excite, Great service if you need it and an easy way to trial or buy before you go. Like a shop it is also good to know other people are in there or have been there and recommend the products and service.

    3. Keep it Relevant With the clutter of message growing daily and the fragmentation of media and attention spans, relevance is King! ! Reduce your bounce rate (people leaving your website too quickly) Improve your conversion to an action (click, download, inquire). It may sound overly simple but If prospects asked for this, dont show them that.

    4. Landing Pages This section is intentionally displayed from the perspective of the visitor. Where am I? Headline must scream, Yes you have arrived Why bother? Bullets points on benefits and uses (not features!)

  • 193a Bay Street Brighton Vic 3186 T 03 9945 8222 F 03 9596 9019 E info@bluefrogmarketing.com.au W www.bluefrogmarketing.com.au

    Help me believe Address fears and solve problems with trust and credibility elements; eg, Accreditations, Testimonials, Case Studies, affiliations, awards, physical address, privacy policy, returns, guarantees, delivery and results promises, after sales support. Support this with images; products, instructions, manuals, packaging, use & benefit, customers and service staff

    Ok, Im ready Give a very clear call to action and a secondary option with low involvement. Eg Order here and download How-to Guide

    before after (+51%)

    5. KISS me! (Keep it simple, stupid) Theres no excuse for over complicating any page other than bad planning. If you know with whom you are talking and what they want you should be able to put that in front of them quickly and easily. If you don't, you run the risk they will leave out of frustration or boredom.

  • 193a Bay Street Brighton Vic 3186 T 03 9945 8222 F 03 9596 9019 E info@bluefrogmarketing.com.au W www.bluefrogmarketing.com.au

    USER EXPERIENCE & FUNCTIONALITY See Appendix A for website eye tracking study See Appendix B for popular portfolio site design features

    6. Target Develop real personas to help you decide what content you should be producing; which content those people are more likely to share in social media; what they're more likely to subscribe to and the things they're probably searching for... and deliver consistent and united messages

    7. Easy Navigation Visitors are generally impatient and want to solve their problems quickly. Make sure you have clear paths in & out so visitors know how to get there but also how to get back; out; or to another section. People dont like being trapped; they feel uncomfortable and will leave in frustration. Simple navigation with less clicks leads to more pages viewed and for longer; increasing the chance of conversion.

    8. Please let me pay Some visitors already know what they want; some of them have no idea. It is essential to visibly provide a direct path to the single objective whether it is research, trial or purchase. There is nothing more frustrating on the web than having navigated a complex site, researched the product, made the decision to buy, then struggling with the payment. Dont make them jump through hurdles with long mandatory forms when they dont even know you.

    9.Customised experience Instead of showing them a long list of services that you offer, let them select their industry, then show them options that are relevant to that industry. The same applies to product, they can select Square widgets, and then Red widgets, then view the list from cheapest to most expensive. The content now shown is exactly what they want to see. They will be much happier and possibly more receptive to reading about complimentary products you put there in the hope of up selling.

  • 193a Bay Street Brighton Vic 3186 T 03 9945 8222 F 03 9596 9019 E info@bluefrogmarketing.com.au W www.bluefrogmarketing.com.au

    10. Blogging Have an image on each post for visitors to

    gravitate to and recall later. Use both RSS subscription and email To get visitors to comment: ask a

    question; be controversial; leave topic open.

    To find a topic, have a look at your customer emails. Chances are that if they had a question, others will want to know too.

    Encourage all staff to contribute ideas and/or articles, especially those at the front

    Leverage CTA to drive traffic to your site in each article. When they land encourage them to register, opt-in, download free content, start a trial or buy a product/service.

    WEBSITE CONTENT 11. Publish, Dont Advertise The foundation of a good social media strategy is to be publishing and creating some great content. Advertising gets a low response compared with information

    12. Two-way dialogue Having gone to the effort of building a user-friendly site and driving traffic to it, we need to encourage feedback. This information is great for creating your FAQs and topics for content generation (see blogging section below) You can use web forms, opts in for emails and newsletters and buttons that say; Inquire; Free Quote; Free consultation; Your comments; Your Questions; etc. BUT two-way dialogue doesnt just happen by putting a form

    on your site you have to actively create it through developing content that provokes a response where the user benefits from responding.

    13.Competitions & Freebies Competitions can be great in creating a buzz around your website. They may bring new visitors to your website via a viral promotion or simply engage existing visitors in a better way. People LOVE something for nothing. A white paper A free consultation A coupon to your business A discount off an associates business

  • 193a Bay Street Brighton Vic 3186 T 03 9945 8222 F 03 9596 9019 E info@bluefrogmarketing.com.au W www.bluefrogmarketing.com.au

    14. Shout When you update the content on your website, shout it out! Tell everyone you know; they may be interested; they may know someone who is interested or they may simply trash the email but think of you as an industry leader and prolific author of valuable content. Either way there is no harm in helping people access information. If they dont want it theyll tell you by unsubscribing and if you use email software like mailchimp or campaign monitor it will remove that person from your database automatically. 15. Podcasts & Vodcast In the last few years podcasts and vodcasts have come of age. Here is a brief summary for those who dont quite understand the buzz: Podcasts give you a great opportunity to drop in references to your commercial work whilst giving expertise away for free.

    REPEAT VISITS

    16. Bookmarks An easy way to encourage visitors to return to your website is to include a bookmark this site link on all of your pages. When clicked, a snippet of your website is

    then kept in the visitors bookmarks tab. This will encourage visitors to return to your website in the future.

    17. Update Your Website Your website has to be up-to-date. The Internet is too competitive for you to expect that an outdated website will keep peoples attention. This is a simple tip and one that may seem obvious. Make your content of interest to your visitors. Write in an en