how to build a content calendar
TRANSCRIPT
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How To Build a Content CalendarFor Any Organization Producing Any Content
Presented By:Jake Lawrence
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● Content marketing 101● Goals of a content calendar● Various examples
Under review:
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Content Marketing 101
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What is content marketing?
Source: Search Engine Land
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Types of content?
Source: Curata
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Why it’s important
Source: Social Media Institute
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Content ChannelsTypes of Content
FacebookTwitterEmailNewsletterLinkedInGoogle+
RedditFacebook
GroupsMediumQuoraYouTubeInfographicsCase studiesIndustry newsInternal
promotion
VideosWebinars on
demandWhite papersEbooks
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The bigger picture:SEOCase Studies:
1. Alexa.com2. Upwork.com3. LinkedIn Job
s
Source: Neil Patel
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Editorial Calendar RequirementsYour team understands quality content is key for content marketing
Your team understands an editorial content calendar is a useful tool for content marketing
Your team understands omnichannel marketing is essential for results
“Your team understands content should:Say something new
Be rigorously informed
Be valuable
Convey authenticity
Explore as much as argue” (Robert McGuire)
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Goals of a content calendar
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Goals1.Organizes
a. Visually represents your content strategy
b. Displays all content channels
c. Lays out what your content will be
2.Saves timea. Because you’ll be so dang organized!
b. “Plans content around key events in your industry or important dates
c. See where you have gaps in your content plan, with plenty of warning to line up more content” (Convince & Convert’s How To Build a Content Calendar)
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What is a content calendar?“A content calendar is a resource that marketing teams can use to plan all content marketing activity. The benefit of using the calendar format, rather than just a long list of content to be published, is that you can visualize how your content is distributed throughout the year.” (Convince & Convert)Source
Ma
Jamie GriffithsManifesto
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Various Examples
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Overview (courtesy of Curata.com)
Source: Curata/Content Marketing Forum
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Example #1: Hubspot
HubSpot Source
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Example #2: CoSchedule
CoSchedule Source
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● An editorial calendar is a tool for content marketing● Content marketing is a main component of SEO● Higher SEO grows web traffic and leads to more sales● Editorial calendars helps you save time by keeping organized of
all your content channels and various content● You can build your own content calendar, use a free template
online, or use various cloud-based app solutions
Summary