how to build a better client base
TRANSCRIPT
Millionaire’s Club Virtual Conference
Presented by: Lawn & Landscape and PLANET
December 10, 2014
How to Better Select Client Base
Creating the Contract
Building Client Expectation
How to Fire a Client
How to Better Select Client Base
• Profile Clients before we Meet Them• Property Value
• Location in Regards to Visibility
• Proximity to Office and Other Jobs
• Listen for Cues during Sales Meeting• Husband/Wife Relationship
• Who is the Incumbent
• Involvement
• Reason for Request
• Personality and Likeability
• Landscape History• Landscape Appearance
• Enhancement Forecast
• Expectations
Creating the Contract
• Relationship Agreement• Business Professionals
• Establish Boundaries
• Emotional Involvement• Remove Emotions from the Bidding Process
Building Client Expectation
• Project Handoff• Understands the Expectations
• Discuss Client likes/dislikes/personality/boiling points
• Enhancement Opportunities
• Logistics for Service
• Communication
How to Fire a Client
• Departing with Class• Honor Commitment
• Do not Burn Bridges or Leave a Bad Taste
• Maintain Reputation
• Tough Conversation Starters• Script Your Responses
• Role Play the Discussion
Questions?