how to build a better client base

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Page 1: How to build a better client base

Millionaire’s Club Virtual Conference

Presented by: Lawn & Landscape and PLANET

December 10, 2014

Page 2: How to build a better client base

How to Better Select Client Base

Creating the Contract

Building Client Expectation

How to Fire a Client

Page 3: How to build a better client base

How to Better Select Client Base

• Profile Clients before we Meet Them• Property Value

• Location in Regards to Visibility

• Proximity to Office and Other Jobs

• Listen for Cues during Sales Meeting• Husband/Wife Relationship

• Who is the Incumbent

• Involvement

• Reason for Request

• Personality and Likeability

• Landscape History• Landscape Appearance

• Enhancement Forecast

• Expectations

Page 4: How to build a better client base

Creating the Contract

• Relationship Agreement• Business Professionals

• Establish Boundaries

• Emotional Involvement• Remove Emotions from the Bidding Process

Page 5: How to build a better client base

Building Client Expectation

• Project Handoff• Understands the Expectations

• Discuss Client likes/dislikes/personality/boiling points

• Enhancement Opportunities

• Logistics for Service

• Communication

Page 6: How to build a better client base

How to Fire a Client

• Departing with Class• Honor Commitment

• Do not Burn Bridges or Leave a Bad Taste

• Maintain Reputation

• Tough Conversation Starters• Script Your Responses

• Role Play the Discussion

Page 7: How to build a better client base

Questions?