how to bring the next 4-5 billion online?
DESCRIPTION
One of the three initial prototypes made while creating a solution that would bring the digitally illiterate online. This was done as part of the 'Google Education Outreach' Research Project (using a Human Centered Design approach). Prototype 'CSC' : BY BHAWANA PRABHAKAR, LOUIE AL-HAFIDH & NEIL MATHEWTRANSCRIPT
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HOW TO BRING THE NEXT 4-5 BILLION ONLINE?PROTOTYPE ‘CSC’ : BY BHAWANA PRABHAKAR, LOUIE AL-HAFIDH & NEIL MATHEW
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HOW TO IMPROVE DIGITAL LITERACY
Access to Digital Devices
Teaching how to use Digital Devices
...at an individual level?
Continued Usage of Digital Devices
OR
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HOW TO EFFECTIVELY IMPROVE DIGITAL LITERACY?
Access to Digital Devices
AND
Teaching how to use Digital Devices
Continued Usage of Digital Devices
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HOW DO WE PLAN TO REDUCE THE DIGITAL DIVIDE?
TEACH digital literacy
skills &
provide
ACCESSto digital devices
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WHERE DO WE DISTRIBUTE OUR SOLUTION?
Country States VillagesDistricts CSCs / Telecentres
By Integrating into an existing Distribution Channel, like CSCs
> 125,000 CSCs already serve 650,000 villages
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WHO WILL DIRECTLY DISTRIBUTE THE SOLUTION?
The VLE (responsible for the CSC)services 6-7 villages around it
VLE
> 125,000 CSCs already serve 650,000 villages
Country States VillagesDistricts CSCs / Telecentres
By Integrating into an existing Distribution Channel, like CSCs
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What are CSCs? (Shared infrastructure)
● CSCs stand for Common Service Centers
● Part of an e-Governance initiative which provides the following:
● Government Services (Issue of Passports, Religion Certificates, Caste Certificates, etc)
● Financial Services (Banking, Insurance, Loans, etc)
● Social Services● Private Sector services
1. 100 – 150 sq. ft Space 2. Minimum 1 PC3. Minimum 1 Printer & Scanner4. Digital / Web Camera5. Fast Internet Connection
For Public Usage
Telemedicine
● Trained VLEs● Medical Equipment
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Symbiotic Integration with CSCs● CSCs stand for Common Service Centers
● Part of an e-Governance initiative which provides the following:
● Government Services (Issue of Passports, Religion Certificates, Caste Certificates, etc)
● Financial Services (Banking, Insurance, Loans, etc)
● Social Services● Private Sector services
1. 100 – 150 sq. ft Space 2. Minimum 1 PC3. Minimum 1 Printer & Scanner4. Digital / Web Camera5. Fast Internet Connection
For Public Usage
Telemedicine
● Trained VLEs● Medical Equipment
ADD EDUCATIONAL SERVICES
● Digital Literacy Education
+ Expand by adding Rooms, PCs…
EXPAND EXISTING RESOURCES
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ALREADY ACCOUNTABLE
FOR THE INFRASTRUCTUREMeet Mr Akbar. He’s a Village Level Entrepreneur
for CSC Kalchhina.
● He’s in charge of CSC, Kalchhina. (He Manages & Maintains the infrastructure)
● He is already digitally literate (Job Requirement)
● He makes money by helping villagers. The more people he services. The more he earns.
<Existing Revenue Model>
● He is well-respected. He can easily gather and inform the villages around his CSC.
● He is considerate of the people around him. Genuine intent to enrich the lives of his fellow men.
What is a ‘VLE’?
+ TRAIN HIM TO TEACH &
DELIVER SOLUTION
+ EARN WITH NUMBER & PROGRESS OF PARTICIPANTS OF COURSE
HAS STRONG OUTREACH
& IS A RESPECTED
COMMUNITY MEMBER
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DIRECTLY work with the VLE
Government Regulations? Control?
Hierarchy of Authority
Lowest Level: VLE
VLE Reports toState Government
Reports toNational Level
Get PERMISSION
Get PERMISSION
Difference from the previous approach:
● Start SMALL (Lowest Level)● More Control over the
Distribution Channel
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What will be taught in our Course?
Digital Literacy Course
SEARCH INFORMATIONGENERATE &
SHARE CONTENT
Use E-COMMERCE websites
Find ENTERTAINMENT
Online
Perform BASIC DEVICE OPERATIONS
Awareness of INTERNET SAFETY
Use Government Services
Email, Chat & Communicate with
others
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Monitoring & Evaluation
Online Examinations (with Certifications)
Smart Card Identification (Make Accounts Online to Monitor Progress)
Teacher Feedback System (Online/Offline forms filled up)
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Monetization
Participants: Free to Learn Free to Access Paid to get
Certification
Organizations: Advertising Charitable Donations
VLE: Commision per
progress and number of participants
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Marketing
Commercials over TV, Radio, Newspapers in local regions
VLE gathers and informs people. Incentive: Earns per person and progress made by each person
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THE END