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How to Brand Like the Big Boys

Presented by Steven Chiocchi, President @ Areli Group

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Questions? Tweet to @AreliGroup with #OENJ

We’ll answer them at the end of the presentation!

3Questions? Tweet it to @AreliGroup w/ #OENJ hashtag

Who is the Areli Group?

A talented group of designers, developers, and digital marketers.

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Background

• Had an idea• Raised the money• Learned the process• Got acquired

It All Started

With an App

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Our Experience

200+ websites & applications designed and developed.

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Overview• What is Branding?• What Makes a Brand?• How to Create a Successful

Brand• Consistency is Key• Tools and Resources• Wrap Up• Q/A

What Will We Be

Covering?

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What is Branding?Any interaction between you and your audience;

it is how your customers perceive your brand.ie. Your logo, business cards, marketing materials, website, social

media, etc.

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Why is Branding Important?

• Your brand’s strongest asset is trust.• Give your consumers the warm and

fuzzies.• Increase your shareability and loyalty.• By building an exceptional brand

experience, the sales will organically follow.

‘If people like you they will listen to you,

but if they trust you, they’ll do

business with you.’

-Zig ZiglarQuestions? Tweet it to @AreliGroup w/ #OENJ hashtag

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What Makes a Brand?Your Brand is More Than Just Your Logo…It’s a combination of:• Brand Guide• Voice/Message• Channel

Distribution

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Brand Guide:Appearance & Style• Logo and color schemes• Colors invoke emotions:

• Trustworthy• Balanced• Optimistic• Friendly

• Is your logo’s typeface legible? • Is it simple to read in a

quick glance?• Does it look good against

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Your LogoHow color, type, and style impact your brand

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Style:Voice/Messaging

• Voice and tone connects you with your customers.

• Craft your voice and tone around your customer.

FRANK’S HOT SAUCEI put that **** on

everything.™

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CHANNEL DISTRIBUTION• How are you reaching

your consumers?

• Have you identified your buyer personas

• Where do your customers spend their time?

Where Are You Pushing Your Brand?

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What is a Buyer Persona?

Social Media UsesFacebookUses: Sharing interesting articles and looking for information about new products or brands and communicate with friends.

TwitterUses: Customer service, calling brands out when they suck or commending them for their efforts.

InstagramUses: Usually where new brands are found, have made multiple purchases based on Instagram posts.

StevenAge: 28 years old

Sex: MaleLocation: Somerville, NJ

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Building Your Brand

Branding Basics to Step Your Game Up

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What Makes Big Brands Successful?

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Branding Basics

Simplicity• The easier it is for

people to recognize the logo the easier it will be for them to retain it

• Is the type easy to read?

• Can people recognize your brand with a quick glimpse?

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Brand BasicsConsistent• How does your logo

translate on your: • Website • Social media • Marketing

materials

• Are you using different variations or a mix between word marks and logos?

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Branding Communications

@aol.com?

Get a toll-free 1-800 number for all work related calls.

With these two tips alone you can make your brand look well-established.

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Branding on the Web

Your Website Search ResultsSocial Media

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In ConclusionWhat we covered:• What is Branding?• What Makes a Brand?• How to Create a

Successful Brand• Wrap Up• Tools and Resources• Q/A

BRANDING IS A MAJOR FACTOR

TO SURVIVING IN A MODERN CONSUMER

WORLD

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The Entrepreneur’s Branding Toolkit

Client Communication

Client Communication

Marketing MaterialsCustomer Service Invoicing

Staff Communication

Time Tracking

Sales Management

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Questions?

Questions?

Tweet it to @AreliGroup w/ #OENJ hashtag!

Follow us on Twitter and Like our Facebook for a chance to win the raffle at the end of the presentation!

@OEMeetupNJFacebook.com/OEMeetupNJ