How to Boost Facebook Lead Generation for Insurance Brokers

Download How to Boost Facebook Lead Generation for Insurance Brokers

Post on 21-Mar-2017




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  • How to Boost Facebook Lead Generation for Insurance Brokers

  • With facebook lead adverts, potential customers can sign up

    for what youre offering and youll get accurate contact info to immediately follow up with them.

    This is often an underused asset on Facebook; it can give

    you a huge boost in identifying your targets and lead to

    even better success from your paid ad campaigns.

  • Lead ads offer Already Integrated Contact Forms so theres no need to try and funnel people to your landing page.

    They are customisable, so you have the control on exactly what type of questions you want to have in your forms.

    Facebook allows you to download your leads directly and the ads are available at a highly affordable rates to help you

    get the most out of your advertising budget.

  • As an insurance broker, what can you do to take advantage of this small-but-effective social media niche?

    Today were going to cover everything you need to know about setting up your ad campaign and getting the best results in this highly competitive industry.

  • 1. To kick off, create a Business Page if You Havent already

    To do this, Facebook simply requires your privacy policy and

    an image with up to 90 characters (25 characters for a headline,

    30 characters for your link description).

  • 2. Then Click on the Ads Manager tab

  • 3. Choose the Collect Leads for Your Business Tab

  • 4. Now configure Your Ad Page

    On the left Options Menu, select Page.

    Here you can adjust all the major components of your lead campaign including audience, ad placement, Monetary Budget

    and Release Schedule.

  • 5. Now time to Get Specific

    Youll be prompted to configure all the specific information related to your leads.

    Youll want to have images, videos and ad text on hand.

  • 6. Create Your Form

    Select the Lead Form option and add all the relevant data youd like included on your form.

    Take your time to customise this form to ensure youll get all the information you want in your campaign.

    You can also use the Form Preview button to see what the form will look like before you submit.

  • Now that you understand

    how to set up your Facebook lead generation,

    how can you shape it to yield the best results for your insurance brokerage?Heres a few best practice tips to make the most out of your lead ad spending.

  • Engage Your Audience Directly

    Insurance isnt something which is particularly unique to each broker. The key to standing out is to engage your

    target audience.

    Use the social element of Facebook to achieve this. When you regularly engage with your customers and leads on Facebook, youre distinguishing and individualising yourself

    among the competition.

  • Get Specific and Contextual

    With a facebook lead advert, you're directly requesting your leads to take action right there and then by filling out a form.

    For this reason, youll want to add some specifics beyond what you would in other marketing.

    For instance, lets say youre offering a discount for online signups as a promotion. Youll want your ad to specifically mention that the discount only applies when you sign up

    using the supplied form.

  • Include a Reason to Act Now

    Youre asking your leads to do something for you by signing up on your contact forms so you should give

    something back as an incentive to act now.

    Rewards could include a free consultation, discounts on services, package deals, and other related perks.

  • Nurture and Grow Your Leads by Integrating with Hubspot

    Tools such as Hubspot can automate the process of lead nurturing. This means youll get even better targeted

    results with an easy-to-use platform.

  • Want to learn more about the power of Facebook lead generation and other tools for your insurance brokerage business?

    Download our e-book for free Social Media for Insurance Brokers: The Ultimate Guide to 2017. Its an easy reference to enhance your

    online success potential.