how to blog like an influencer · 2017-09-05 · social media content website content (blogs,...
TRANSCRIPT
Digital Funnel (Objectives + Content)
Website
Optimization
Social Media
Fan Content
Sales Offer
Lead Magnet +
Landing Page
Customer FAQs,
Forums
Emails
Blogging Content Reader
Fan/ Follower
Click Throughs
Subscriber
Repeat Customer
Customer
Prospect
Brand Advocate
Viewer/ VisitorAWARENESS
CONVERSION
ENGAGEMENT
LOYALTY
Social Media
Posts
Online Ads
Social Media + SEO
MID
DLE
OF
FUN
NEL
(M
OF
U)
BO
TTO
M
OF
FUN
NEL
(B
OF
U)
TOP
OF
FUN
NEL
(T
OF
U)
Social Media Channels
SOCIAL MEDIA CONTENT
Website Content (blogs, e-books, infographics) created based on Top Keywords to improve keyword rankings
Web Content
Target Customers on Social Media with Shareable
Content
ORGANIC SEARCH
Search Engine Optimised Content
Marrying Social + Search
Improves relevant
keywords ranking
Use Social Channels to
Trigger Virality
What are they searching for? (Intent)
• Google Trends (http://trends.google.com)
• SEMRush (http://www.semrush.com)
What do they share? (Buzz)
• BuzzSumo (http://www.buzzsumo.com)
• Epictions Epicbeat(https://epicenter.epictions.com/epicbeat/)
Dive Into Data Analytics!
Think of Your TopicTopic Example
Quiz Test Your Online Writing IQ
Sceptic You Don’t Control the Impact of Your Online Words AnymoreExplainer The Online Writing Debate in Plain EnglishCase Study How Mary Lim got a new job through blogging in three months
Contrarian Why Online Writing Skills Are Over HypedHow-to 21 Ways to Become an Online Writing SuperstarHow NOT to The Greatest Mistakes Made by Copywriters in SingaporeFirst Person What I Did to Overcome My Fear of Social MediaComparison Social Media Marketing vs SEO: Which Is Better?Q&A Seven Most Common Questions on Social Media MarketingData Digital Content is Taking the World by Storm says StudyMan on the Street Three Digital Marketing Experts Offer Tips on Viral ContentOutrageous Why Failing to Write Well Can Make You Lose MoneyBuzzFeed Style Outrageous
You Won’t Believe What This Man Did To Become The “Shakespeare” of Social Media
Insider Secrets The One Thing You Need To Know About Social Media (Never Before Revealed)
Use Blog Title Generator
https://www.hubspot.com/blog-topic-generator http://seopressor.com/blog-title-generator/
Choose Strong
Headlines!
http://buzzsumo.com/blog/most-shared-headlines-study/
BuzzSumo’sMost Shared Headlines on
http://buzzsumo.com/blog/most-shared-headlines-study/
• Use “Will make you…”
• Emotional Headlines (tears of joy, make you cry, is too cute…)
• Curiosity and Voyeurism (what happened next, talking about it, are freaking out)
Choose Strong Headlines
Top Phrases Starting
Headlines on Facebook
http://buzzsumo.com/blog/most-shared-headlines-study/
Most Engaging
Numbers in Headlines on
http://buzzsumo.com/blog/most-shared-headlines-study/
Design Strong Image
https://www.orbitmedia.com/blog/blog-image-best-practices/
• Intriguing & hyper-local headline
• Alluring photos
• Nice lead-in
• Add emotions
http://thesmartlocal.com/read/telunas-island
• Example of a “Q&A” type blog post
• Nice use of embedded video
http://www.riverpoolsandspas.com/fiberglass-vs-concrete-vs-vinyl-liner-inground-pools-
HeadlineHero Image
Lead-in Sentence + Intro para
Sub-Head 1
Paragraph 1 (feel free to add more images/ videos)
Sub-Head 2
Paragraph 2 (feel free to add more images/ videos)
Sub-Head 3
Paragraph 3 (feel free to add more images/ videos)
Conclusion + Call To Action (CTA)
Exercise
Create and Plan a Blog Post! • Strong emotional headline• Use bullet points• 3 sub-topics/ heads• Insert a powerful image• Include a Call To Action (CTA)
20 mins