how to better control your blog content quality

How to better control your blog content quality(including guest posts).

lessons I’ve learned3

Social media shares are not 100% reliable.

• More than 1,000 answers from UK, US and Europe

• Distributed with the help of digital marketing tools and communities

The Agency Survey

After 3 months published on Entrepreneur

http://www.entrepreneur.com/article/252933

I earned it!

Twitter Profile visits!

Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-160

500

1000

1500

2000

2500

3000

3500

4000

4500 The month when my blog post was published

Checking Twitter shares with BuzzSumo

68% of Twitter shares are from spammy sources and bots.

TWO WEEKS AGO

Alex

I have the list of blogs where we can contribute. From which one do you want me

to start?

Client

From the one that have the most

sharable articles on SMM

A chat with a client

Are you kidding me?!

Quality is greater than or equal to quantity!

SEJ vs. Moz

Traffic from Social Media channels

Top 10 articles: SEJ vs Moz

There’s no “free” content!

Links are still the major ranking factor.

Irrelevant Content

http://www.advancedwebranking.com/blog/mobile-search-in-2016/

What is Call2Call?

Irrelevant Content

https://www.semrush.com/blog/tech-review-1byone-iphone-6-rechargeable-case/

Irrelevant or low quality content leads to unhappy

audience.

Summarize my lessons!• Don’t rely blindly on social shares, look at

other metrics• It’s better to have less content, but high

quality• Be careful of “free” content

How to avoid sponsored content and links that harm quality:

• Ahrefs• Majestic• CognitiveSEO• Moz Open Site Explorer• Kerboo• SERPstat

Domain Analysis with Ahrefs

Domain Analysis with Majestic

Domain Analysis with Kerboo

Domain Analysis with SERPstat

How to measure content quality:

• Social Shares and traffic from SMM channels• Referring domains and backlinks• Referral traffic• Bounce rate and exit rates• Average session duration• Conversions

How to measure content quality:

Conversions are the most important.

Thank you!

bit.ly/alex-linkedin

@AlexTachalova

Facebook.com/alexandra.tachalova

[email protected]

Alextachalova.com

how to better control your blog content quality

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