how to best create and manage product roadmaps?
TRANSCRIPT
Product RoadmapHow to best create and manage roadmaps?
Why this talk?
Not just features & dates
Take a step back!
http://www.romanpichler.com/blog/agile-product-planning-vision-strategy-tactics/
Outline
Product vision & strategy
Creating a product roadmap
Managing a product roadmap
What are product roadmaps?
What are product roadmaps?
Provide direction
Pair objectives & strategy
Aid communication
By Martin Eriksson, http://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/
What are product roadmaps?Provide strategic and product direction
Offers rationale for decisions, resource allocation and prioritisation
Effective communication tool
Facilitate stakeholder collaboration & decision making
Create continuity of purpose
Product vision & strategy
http://www.romanpichler.com/blog/agile-product-planning-vision-strategy-tactics/
Business vision
Business vision
Product vision
https://wiki.mozilla.org/Firefox/VisionStatement
Strategy - ‘Bit in the middle’
Business goals
Revenue & profit
User Experience
Business model
Value chain
Customer segmentation Design principles
Competitors User needs
Technology Compliance
Domain Geography
Strategy
Constraints
Product vision & strategyThink big – A good vision is lofty and aspirational
A shared vision – Create a common sense of purpose which is shared widely across the company
Motivating – Outlines product benefits for others
Use for decision-making – Use your vision as guide when making business or product decisions
Distinguish between vision and strategy – A vision should not be a plan that outlines how to reach a goal
Creating a product roadmap
Roadmap Wish list
Roadmap Customer only
‘Old School’
‘Old School’
What’s wrong?What is the context?
Why are we doing certain things? Why not?
What value are we looking to deliver and why?
What business or user problems are we looking to solve, for whom and why?
Don’t forget that your roadmap is a communication and collaboration tool!
Pitfalls when creatingCommon pitfalls when creating a roadmap:
Why? - Just a collection of features and timings
Dependencies - Not thinking about cross-product or team dependencies
“Solution sickness” - Fixating on a feature or solution upfront
‘New School’: Goal oriented
Create a roadmap
Roadmap themes
Creating a product roadmapDon’t fixate on features; focus on problems, goals, assumptions or themes instead
Important to not lose sight of measurable results
Consider adding extra layers to allow for risks, dependencies and product discovery (‘unknowns’)
Managing a product roadmap
By Janna Bastow, http://www.mindtheproduct.com/2014/07/product-roadmapping-prioritisation-portfolio/
Roadmap a one off
Roadmap Set in stone
Roadmap updates
Things can change
As long as you’re transparent
As long as you’re transparent
Managing a product roadmap
Treat your product roadmap as a living document
Be transparent about roadmap progress
Keep communicating to your stakeholders
Product Roadmap - 3 things
3 things to take away:
Take a step back before creating a roadmap
A roadmap needs strategic context and goals
Stakeholder communication is critical
Thank you!
@MAA1
https://www.linkedin.com/in/abrahammarc
https://marcabraham.wordpress.com/
https://medium.com/@maa1