how to become an online authority

How to Become an Online Authority

Social Media is Sharing Knowledge

Arianna Huffington

Jason Calacanis

Robert Scoble

Transparent Real Estate : How to Become an Online Authority

http://transparentre.com/

http://transparentre.com/2008/06/29/how-to-become-an-online-authority.aspx

First, How Do People Find Information?

Newspapers

Trades

Before the Internet





Subscriptions Got You Content You Wanted

Newspapers

TradesBefore the Internet

Cable TVProprietary Services

Note: You Paid for Subscriptions



The Internet First Replicated Old Media Models

“Portals” were the Paradigm

Search Found the Content

Remember AOL /Time Warner?




People Bookmarked their Favorites

In 1996, Users Visited their Favorite Sites

Tediously…One at a Time




In 1999, RSS Appeared

Enabling Subscription to Online Content

“Really Simple Syndication”


http://en.wikipedia.org/wiki/Rss



Users Subscribe to Favorite Sites using RSS

And Read New Articles on a “Feed Reader”

Google Reader




Feed Readers Fetch Online News You Want

(Now, there are too many Feed Readers)

We Recommend Google Reader




How Do You Find the News You Want?

By Search

Social Bookmarking Sites

Recommendations from your Trusted Network

Less

Data Credibility

& Relevancy

More


Mass Media / Portals

Feed Readers



Social Bookmarking Sites “Share” Knowledge

Lets Users Decide and Share their Favorite Links

Users “vote up” favorites

Users bookmark favorites and share

them




http://digg.com/

http://reddit.com/

http://del.icio.us/

http://stumbleupon.com/

News Shared Knowledge Consumed

Social Bookmarking Shares News

Users Follow Favorites




News Sharing + Networks = Social Media

Users Want to Share News with their Network

All Social Bookmarking Sites allow

Users to Build Networks

Social Networks are

Enabling Members to Share News

Convergence!




In sum, Chronology of Social Bookmarking

Year Paradigm Purpose Problem

1996 Browser bookmarks (i.e. Netscape)

Save favorite sites for future viewing

Still visiting one site at a time

2002 Feed Readers (i.e. Bloglines)

Aggregate favorite sites’ content

Must still sift through articles. Not share-able

2005 Social Bookmarking (i.e. del.icio.us)

Save links online and share with others

Shared links may be irrelevant due to different interests

2008 Social media (i.e. Friendfeed, Facebook)

Share links online with others within affinity groups

TBD




How to Become an Online Authority

Position Yourself to Share News to your Network

Your Network

Follows your Bookmarks

Your Network Follows your Social Media

Conversations

Your Network

Follows your Blog




Social Media Will Change Search

Search is Inherently Flawed

Sponsored links /

“Are these sites credible?”

“Do I have to sift through pages to

find what I want?”




Trend: Search through Network for Answers

Information is more Relevant via a Trusted Network

Facebook search expands… will it take on Google?

November 11, 2007

Lynne has more credibility discussing Los Angeles real estate

than Realtor.com

And she may refer others from her network

for more insight


http://venturebeat.com/2007/11/11/facebook-search-expands-will-it-take-on-google/





Be an Online Authority within your Network

Your Clients Would Rather Ask You than Google

This profound

idea drives the utility of social media


And makes Google nervous



Be an Online Authority within your Network

Your Authority is Directly Related to your Presence

Your Resume

Your Society

Your Broadcasts to your Network

Your Shared Knowledge

Social Media Describes

Who You Are

*

*

*Reference: Explaining Twitter and Friendfeed

http://transparentre.com/2008/06/02/explaining-the-impact-of-twitter-and-friendfeed.aspx

http://transparentre.com/2008/06/02/explaining-the-impact-of-twitter-and-friendfeed.aspx

Once You Have Online Authority

Your Network Grows Virally






Google Searches Point to You





You Gain Credibility Mainstream Media

Finds You

You Develop a Following

*Reference: Mass Media Embracing Social Media

*

http://transparentre.com/2008/06/16/how-the-mass-media-is-embracing-social-media.aspx






You Gain Credibility

Opportunities Come to You


Conclusion

The Social Media is inherently karmic, why shouldn’t it work any other way?

Share your knowledge


The love you make is equal to the love you take

My Social Media

I invite you to join me

Thank you!

--Pat Kitano

Click on the icon


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