how to become a product samurai - chris lukassen
TRANSCRIPT
The Product Samurai
Chris Lukassen
Audience Check
Where are you?
Judo Strategy
3
Judo Strategy
- Movement- Balance - Leverage
Movement
- Avoid attack- Define the
competitive space- Follow through
fast
9
Balance
- Grip your opponent- Avoid test of
strength- Pull when pushed
Leverage
- Sunk cost- Partners- Competitors
Summary- Define the
competitive space- Pull when
pushed- Go for
sunk cost
GrowProducts That Matter
What the FUC*- * First Use Case
Rémi Guyot- Blablacar
It’s simple, just say:
NO!
What is your idea kill rate?
Okay, but when to say
may be?
Criteria
Maximum effect with minimum effort -JigorōKanō
Acid Test- Interviews- Landing pages- A/B Testing- Ad campaign- Fundraising- Explainer videos- Piecemeal MVP- Blogs- Wizard of Oz- Concierge MVP- Digital prototype- Paper prototype- Single feature MVP- Pre-order page
Summary
Go forth and become a Product Samurai
Chris Lukassen
[email protected]@productsamurai
+31 6 12332230
https://www.theproductsamurai.comhttp://blog.xebia.com/tag/product-samurai/