Maybe not.. But what if you can use Content

Marketing to come in at #2 right after Amazon?

Is it really possible to beat

Amazon in Google Rankings

merely by producing better

content?

.. As you can see, getting into the #2 or #3 spot for a product search

on Google can still mean a lot of traffic going to your website.

Who Gets the Traffic?

Percentage of Traffic By Google

Results Position

So How Do I Get There?

Use Long-Tail SEO”Amazon ranks for basic terms, but Long-tail is an area where you can win”

Tom La Vecchia

Long-tail SEO means going after obscure keywords

rather than generic ones.

Optimize for hundreds or thousands of long-tail searches

- When you add up the aggregate traffic these rankings

produce, you may find that it’s much more than if you

got the #1 ranking for the more generic term.

With long-tail searches you can create a landing page that

fits perfectly with the search term you’re targeting, which

results in a higher conversion rate.

”The strategy isn’t to beat Amazon on the

same keywords, but to rank for different

keywords that will still bring you quality traffic”

Bryan Clayton

Examples of Long-tail SEO

Use Local SEO

Local SEO basically is the optimization process for

the local results in search engines.

More and more searchers (especially on mobile

devices) are looking for local businesses. By doing

Local SEO your business can stand out in these

searches.

Google gives local businesses more weight in its

rankings when it knows someone is searching for a

business with a physical location nearby.

“We were able to leverage our offices in each city that we serve to build citations around them which send off signals to Google that we

are a prominent local business.

Amazon is unable to do this as they do not have physical locations they can use to optimize for local SEO.”

Bryan Clayton

So what’s the best strategy to beat Amazon? Combinetactics.

Visit How To Use Content Marketing and SEO to Compete with Amazon to read how.

Put it All Together!