how to be yourself a good deal? personal branding
Post on 18-Oct-2014
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How do you see yourself? How others perceive you? How do you think others perceive you? Here you have some ideas to start..TRANSCRIPT
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Silvio Raij
Intro
Personal Branding 2012
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“A Brand is a promess of value”
William Arruda, Personal Brandin Guru
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Your Personal Brand
1DISCOVER YOUR BRAND
2EXPRESS
YOURSELF
3BUILD YOUR NETWORK
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What´s your Personal Identity?
1DISCOVER YOUR BRAND
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Marcas y sus promesas
= strong, solid
= elegant, refined
= innovation, prestige
= fast, easy
= quality
You =?
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What is your promise?
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How do you see yourself?
How do you think
others see you?
How do others see
you?
Coherencia en tu identidad
• Ask yourself… How do I see myself?
• Ask the people who know you well..
How do you perceive me?
• Now, look for coincidences
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» ARE YOU VISIBLE: My potential clients know who I am?
» ARE YOU CREDIBLE: Can prove my qualities?
» ARE YOU CLEAR: I leave it clear who I am and who I am not?
» ARE YOU CONSISTENT: Do I keep my message firm?
» ARE YOU CONSTANT: Are you always present?
ASK YOURSELF…TROUGH YOUR BRAND?
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There are many in your same profession…
What makes you different from others?
What do you offer that others don´t?
Stand out from the rest
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Similarities Differences
What similarities and differencesmy clients see in me?
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What is your slogan, that sentence that talks about you?
Your slogan
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2 How do you express who
you are?How do you show yourself?
EXPRESS YOURSELF
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Make your plan Offer yourself
Writtenarticles
Social networks
PublicSpeaks
Book
Blog
Volunteering
Content
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Have you google yourself? What do you see? Is consistent about yourself?
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What they find when they search for you?
They´ll see value?If they find a lot of content about me
They´ll see diversity?If they find images, videos and audios
They´ll see validation?If they find good testimonies
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“Customers do not buy your profession, they buy you and your solutions”
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3 Your clients are your best
ambassadorsBUILD YOUR
NETWORK
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Virtual Presence
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