how to be your own webmaster

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Page 1: How To Be Your Own Webmaster
Page 2: How To Be Your Own Webmaster

o What do you need a website for?

o Is it there just to validate your business?

o Do you need it to help get more customers?

o Does your website need to sell products?

o What else does your website need to do?

Goals Of Your Website

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Page 3: How To Be Your Own Webmaster

o A domain name is your street address

o A hosting account is the plot of land you build your house on

o Wix, Squarespace, Website Tonight, etc. Is like renting an

apartment

o WordPress is a free prefab house system

o Design & Promote is a custom home builder

Internet Real Estate

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Page 4: How To Be Your Own Webmaster

It All Starts With a Domain Name

o Is it short?

o Will people remember it?

o If you can, include what you do in your domain name

o Always use .com (.org can be used if you are a non-profit)

o Make sure it is not trademarked first

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Page 5: How To Be Your Own Webmaster

Where To Find Available Domain Names

o http://research.domaintools.com/buy/domain-suggestions/

o Don’t use GoDaddy- because they share what you search for

o Domain names are cheap ($10-$15/year)

o If you find a good one - buy it now!

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Page 6: How To Be Your Own Webmaster

Website Hosting

Page 7: How To Be Your Own Webmaster

The Inexpensive Alternatives

• GoDaddy Website Tonight

• Wix

• Squarespace

• WordPress.com

• Many hosting companies have a free website building program

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Page 8: How To Be Your Own Webmaster

Square Space

https://www.squarespace.com

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o Starting at $8/Month

o Up to 20 pages

o Free custom domain

o No Ads

Page 9: How To Be Your Own Webmaster

WordPress.com

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Free

o WordPress.com address - unlimited pages – has ads

Premium

o Unlimited pages – Your custom domain – no ads – email and chat support

o $99/Yr or Business $299/Yr

Page 10: How To Be Your Own Webmaster

GoDaddy Website Tonight

www.godaddy.com

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• Starting at $1.00-$5.49/month

• Unlimited pages

• Free domain (with annual plan)

• No ecommerce tools (even with most expensive plan)

Page 11: How To Be Your Own Webmaster

WixFree

• Don’t get to use your domain – has ads

Basic

• $4.08/month – Has ads – connect your domain

Unlimited

• $12.92/Month – no ads – connect your domain – support

(need to upgrade to get ecommerce) www.wix.com

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Page 12: How To Be Your Own Webmaster

The Real Deal

Page 13: How To Be Your Own Webmaster

o The most popular open source content management

system to create websites with

o User friendly – widely accepted (74,652,825

WordPress websites)

o Dashboard, templates, plugins etc..

WordPress

Wordpress.org

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Page 14: How To Be Your Own Webmaster

o WordPress.org

o Elegantthemes.com

o Templatemonster.com

o Themify.me

o Themeforest.net – The best option

Things to look for

o Responsive design, good support, recent updates

WordPress Themes

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Page 15: How To Be Your Own Webmaster

o Adobe Stock

o Istockphoto.com

o Shutterstock

o Make sure all images are royalty free

o Do not take images from Google Images!

Graphics – It’s What People See!

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Page 16: How To Be Your Own Webmaster

o Go Daddy

o Host Gator

o A2 Hosting

Website Hosting

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Page 17: How To Be Your Own Webmaster

What Every Website Needs

o In 3-5 Seconds, they should know what you do

o Homepage- With a phone number in the top right

o About page

o Products/services

o Contact page with contact form

o Every page needs a CTA

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Page 18: How To Be Your Own Webmaster

SEO (Search Engine Optimization)

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o 3 Main components of SEO:

o 1) Finding the right keywords that your customers are searching

for

o 2) Using those keywords on your website in all the right places

o 3) Building backlinks on other websites that point back to you

Download our SEO Action Plan For Beginners

Page 19: How To Be Your Own Webmaster

The Extras

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o Security

o Analytics

o Stat Counter Google Analytics

o Use your domain for your email address

Page 20: How To Be Your Own Webmaster

o For more than 8 years we have

been creating engine optimized

websites that convert more

visitors into customers.

o When you work with us, you

work with a team of experts in

graphic design, marketing,

search engine optimization and

social media.

o View our portfolio here

ABOUT DESIGN & PROMOTE