How to become successful on LinkedInHow to become successful on LinkedIn

SW Learning Series November 2011

© 2011 SOWEB Inc. 1

LinkedIn at a Glance

Largest professional social networking site with over 119 million members worldwide ( equivalent to the 12th largest country in the world) and 3,472 new members every hour 1 new user every secondnew members every hour, 1 new user every second

Members by Country North America 54.3M, Europe 26.6M, LATAM 11.6M (highest growth rate 34,6%), Asia 16.5M

Metrics rising with over 5.5 Billion page views by the end of 2010 and 21.4M monthly unique US visitors (47.6M globally) as of January 1st 2011

1st US based social networking site to go public

The de facto standard for social recruiting in the market

One Question, One Answer

How can I improve my Linkedin

profile to reap all the benefits?p o e to eap a t e be e ts

OPMITIZE IT

Optimization Tip # 1

Treat your LinkedIn profile like a websiteProfessional ‘look and feel’Professional look and feel

No typos or grammatical errors

Right content

Optimization Tip # 2

Know your keywords and seed them

strategically throughout your profilestrategically throughout your profileProfessional Headline

Title Fields

Specialties

Interests

Recommendations

Education

Optimization Tip # 3

Keep your name field clean

John Swanson PhD. (johnswanson@gmail.com) LION 941-222-7834 (Open Networker)( )

John SwansonJohn Swanson

Optimization Tip # 4

Keep your photo professional

Optimization Tip # 5

Don’t ignore the “post and update” function

Optimization Tip # 6

Personalize your public profile URL

Your public profile should always reflect name, business or area of expertise

Avoid rookie URL mistakes

htpp://linkedin.com/in/pamoreilly

htpp://linkedin.com/pub/firstname-lastname683568-sdnfhy

Optimization Tip # 7

Personalize your websites

Optimization Tip # 8

Use the Experience description section to sell

your value

Optimization Tip # 9

Get recommendations

Optimization Tip # 10

Join and create strategic groups

Optimization Tip # 11

List your additional education

Optimization Tip # 12

Use LinkedIn Answers

Optimization Tip # 13

When inviting others, tell them how you know

them or why you want to add them to yourthem or why you want to add them to your

network.

Optimization Tip # 14

Use applications.

Optimization Tip # 15

‘Give’ more than ‘Get’

Remember the Golden Rule:

Do unto others as you would

have them do unto youhave them do unto you

DON’T spam

DON’T sell, let clients come

to you

Optimization Tip # 16

Always be courteous

Remember key words such

as “Please” and “Thank You”

Help othersHelp others

Follow the 72 hours max to

answer inmails, messages

and requests

Optimization Tip # 17

Link your profile to your Business Profile.

Optimization Tip # 18

Schedule some time daily, connect frequently and build long-term

relationships through contacts and common interestsrelationships through contacts and common interests

Remember…

A well designed LinkedIn profile can help you:Find your Dream Job

Find Investors

Generate More Leads

Generate More SalesGenerate More Sales

Drive Traffic to your Website

Control your Personal Brand

Find the Right Employees

Build your Database

Get free PR

Find Freelancing Gigs

Become a thought leader

One last Message: Be human

About SOWEB

SOWEB is a full service interactive marketing agency dedicated to helping businesses grow by connecting them with the new digital consumers. We blend strategy, technology and creativity to create memorable customer experiences that deliver results. With over 15 years experience and solid knowledge of “what works for what” in the digital world, our mission is to help businesses take advantage of the highly interactive and social nature of the New Web.

For more information, visit: sowebinc.comtwitter.com/sowebincfacebook.com/sowebinc