How to Be a Badass Brand Manager

A badass brand manager radiates confidence in everything she does…

…whether it's ordering a drink, rebranding a brand, or dealing with so-called influencers.  

She doesn’t follow trends. She creates them.

Her finger is on the pulse of everything…

Social Media. Email. Slidedecks. Webpages. Videos. Every Kind of Ad. Pop culture. Coffee. Beer. Whiskey.  

…even with digital touchpoints increasing by 20% annually. Source: Mckinsey Quarterly  

Celebrities listen to him. Even Donald Trump is persuaded by him.  

Source: Adage  

Celebrity endorsements increase sales up to 20%.

When she worked for the underdogs, her brand became known for the greatest rivalry in history — transcending time, distance and culture.

He doesn’t need to be liked by everyone

— just his target market.

Source: Kiss Metrics  

34% of people “broke up” with a brand because

they received irrelevant marketing messages.

A badass brand manager doesn’t try to be a leader…

…she instinctively takes the lead when the circumstances arrive.  

Her last name should be BOSS.

He knows the shortest path to find the perfect image.

Her ad is the most controversial

Super Bowl ad.  

He’s not afraid to get in touch with his customers’ emotions.

Brand managers choose joyous images 5 times more than sad images.  

Source: Shutterstock  

Marketers hate her, but also want to be her.

She sits back, and

lets the customers create her

brand.

51% of customers want to talk about brands on social media.

Source: Netbase  

Ready to be a badass brand manager? Equip yourself with the most cutting-edge brand management software.

WebDAM, Brand Connect Where Badass Brand Managers Go.

www.webdam.com