how to avoid fakes when buying art online

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Page 1: How to avoid fakes when buying art online

Did you know...

The growth of the internet has brought greatertransparency to the art market, but alongside theopportunity for forgeries has grown significantly.But fear not! Here at FAM we have put together alist of things you should check before you commit

to buying a piece online.

PROVENANCE

Posters that have been excised andremoved from a catalog raisonne andsold fraudulently as prints will oftennot have margins, whereas the vastmajority of original prints will besigned, numbered and dated in themargins.

SIGNATURE

CHOP MARK

CLOSE UP

REPUTATION

You must always check theprovenance of the work on offer—aCertificate of Authenticity (COA)

should be signed by both the artist or,in the case of an artist’s death, anacknowledge expert on the artist.

All good printshops have their ownChop Mark which is often embossedon the bottom left corner- this is the

printers most valued symbol and withit their credibility is on the line.

Try and get a close up look at thework you are buying—a good onlineplatform will allow you to zoom intothe image so you can see the detailsup close.

Big-named and reputablegalleries are so protective over

their reputation that they wouldonly work with online companies

they totally trust.

Visit us online to find out more!

In 2013 an estimated 91% of Henry Mooredrawings available on eBay were fakes?

WARHOL OR WORTHLESS?How to spot fakes when

buying art online

fineartmultiple.com