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  • How To Attract, Engage and Retain Millennial Talent

    January 11th, 2016

    Presented by: Jessica Hutwelker, MAS & Seth Barnett

  • Why This Session Why This Audience Why This Initiative

  • “The message is clear: when looking at their career goals, today’s Millennials are just as interested in how a business develops its people and its contribution to

    society as they are in its products and profits. “These findings should be viewed as a valuable alarm to the business community, particularly in developed

    markets, that they need to change the way they engage Millennial talent or risk being left behind.”

    –Barry Salzberg, CEO of Deloitte Global, “Mind the gaps: The 2015 Deloitte Millennial Survey”

  • “This is a set of workers that wants to share their creativity, ideas and

    knowledge with others, as well as learn from those around them, so knowledge has to flow seamlessly

    across boundaries.”

    –Alastair Mitchell, CEO & Co-founder,

  • “Millennials are focused on achieving through personal networks and

    technology; having good work-life balance; and getting high levels of

    support from their managers.”

    –Ray Williams, Psychology Today, “How the Millennial Generation Will Change the Workplace”

  • “A strong sense of purpose is also closely linked to positive organizational performance, as demonstrated

    in Deloitte’s ‘Core beliefs and culture survey’ and echoed in this current study. Among businesses where

    Millennials say there is a strong sense of purpose, there is significantly higher reporting of financial success, employee satisfaction, and recruitment.”

    –“Mind the gaps: The 2015 Deloitte Millennial Survey”

  • “The workplace and workforce are going to change pretty dramatically as we look forward. The entire

    concept of work is going to be come more flexible. The skills needed in the workforce are going to be less

    about IQ and a little bit more about EQ, because if you think about it, a lot of IQ knowledge is going to be

    available at our fingertips through hand-held devices and the computer and technologies that we have at

    our disposal.”

    –Deborah Henrietta, Group President, Asia & Global Specialty Channel, Procter & Gamble, from pwc “Millennials at work: Reshaping the workplace”

  • Findings From The Millennial Audience Session

  • “Millennials desire a different sort of work environment. They are motivated by autonomy. They’re not clockwatching pencil-pushers and

    they’re not lazy; they fully expect to be available 24/7, but they also expect the ability

    to leave the desk behind and take a walk.”

    –Jamie Gutfrend, CAA Intelligency Group & Shara Senderoff, CEO, Intern Sushi

  • Yes or No #1:

    My Beliefs and Values Align With My Company’s

  • Yes or No #2:

    I Feel That My Company Cares About My Development

  • Yes or No #3:

    I Believe That My Company Does A Great Job at Keeping Me Engaged

  • Yes or No #4:

    I Feel Encouraged and Supported To Grow Beyond My Current Role

  • Yes or No #5:

    It’s Important for Me to Know That What I Am Doing In A Year Is

    Different/More Than Now

  • Yes or No #6:

    Salary Is the #1 Most Important Thing to Me

  • Yes or No #7:

    Having Laptops Older Than A Year Old Convey to Me That the

    Company Does Not Care About Innovation

  • Group Think & Share

  • Group Think & Share # 1:

    If My Manager/CEO Could Know One Thing About Me That Would Optimize My Potential, It Would


  • Group Think & Share # 2:

    If There Were Two Things That Could Be Implemented Tomorrow That Would Be Game Changers At

    Our Company…

  • Group Think & Share # 3:

    What Holds You Back From Offering Up Ideas, Solutions, Suggestions?

  • Group Think & Share # 4:

    What Could PPAI Do To Help You With Your Company?

  • Industry Best Practices For Dealing With Shift

  • Use The Association As A Resource For Developing An Individual

    Generational Model

  • Opportunities

  • Opportunity # 1:

    Bolster Millennials’ Engagement

  • Opportunity # 2: Make Sure You & Your Millennials Speak the Same Language!

    “This is what I call the ’no worries’ divide. The new generation is exceedingly informal, and has different words, and methods, of communicating. Jay Coldren from Marriott again: “The Millennials want to converse in their own language, according to their own rules. They speak in tweets, texts and Facebook posts. If you want to reach them, you have to speak in their native tongue. And you have to be completely authentic.” When in doubt, follow this millennial rule: Authentic, caring communication is in; scripted service is out.” – “Customer Service Secrets For Millennial Customers (That Improve Boomer Customer Service, Too)”

  • Opportunity # 2:

    How to Be A Leader Right Now

  • Opportunity # 3:

    Be Proactive!

    Don’t Wait to Be Noticed!

  • Opportunity # 4:

    Be A Professional, Creative

    Problem Solver

  • Opportunity # 6:

    Identify A Mentor Within Your Company

  • We As An Industry Need You!

    •Your Skills •Your Talents •Your Intel •Your Creativity •Your Innovative Solutions

  • 3 Questions to Ask Yourself Every Day/Week/Month

  • How Can I…

  • Our Ask

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