how to assemble your writing squad
TRANSCRIPT
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SQUAD GOALS FOR
EVERY FREELANCE
AND AGENCY WRITING TEAM
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#SQUADGOALS STARTS TO TREND ON TWITTER AND INSTAGRAM EVERY TIME TAYLOR SWIFT POSTS A PHOTO OF HER GROUP OF SUPER FAMOUS FRIENDS
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THE SLANG EXPRESSION IS USED TO DESCRIBE WHAT A GROUP OF FRIENDS ASPIRES TO BE OR WHEN A GROUP HAS SET A STANDARD OF WHAT OTHERS SHOULD ASPIRE TO BE
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Despite a phrase dripping with trendiness, freelance and agency
writing teams can borrow some
characteristics from this idea for improved
teamwork
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FREELANCE WORK IS TRADITIONALLY THOUGHT OF AS AN INDEPENDENT CAREER WITH LITTLE TO NO INTERACTION WITH OTHER PROFESSIONALS
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NOW THAT OVER ONE THIRD OF AMERICANS ARE CONSIDERED FREELANCERS, THAT OLD MODEL OF
ISOLATION HAS GONE OUT THE WINDOW
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Freelancing that uses a collaborative way of working is actually a great way to expand your reach of work and increase your productivity and creativity
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Squad Assemble
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THE BENEFITS OF WORKING IN A SQUAD OUTWEIGH THE WEAKNESSES
OF BEING A LONE FREELANCER
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Agencies and freelancers can create a powerful team of experts by working together
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The Leader
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It’s always good to think of yourself as the hero of your own story
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YOU DETERMINE YOUR OWN DESTINY; YOU CHOOSE YOUR OWN
TEAM; AND YOU DECIDE WHAT YOUR EFFORTS
WILL GO TOWARDS
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You have the potential to
do both with your talent, a
solid agency,
and an extensive
networkof other
freelancers
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The Reliable Best Friend
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Having one dependable connection is a good first step in assembling your squad
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Find an agency that you can make your partner
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This partnership will bring you a strong foundation of work
and stable resources like editors, client managers and
feedback
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JUST AS A BEST FRIEND SUPPORTS YOU THROUGH GOOD AND BAD, AN AGENCY PARTNERSHIP WILL PROVIDE THE INPUT YOU NEED TO IMPROVE OR CONTINUE YOUR SUCCESS
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The Trendsetter
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This is the fellow freelancer or agency employee you know will push you to your best
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You need an influence in your
professional who is going to believe
in you and inspire you to
reach for the big clients, write
innovative content and
pitch even the craziest ideas.
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The Collaborator
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IT’S IMPORTANT TO HAVE A
PERSON OR GROUP OF PEOPLE IN
YOUR SQUAD
WHO FOSTER
FUNCTIONAL
COLLABORATION
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You need someone who is going to work with you on your ideas, help you improve your writing and discover together the best way to deliver what the client wants.
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The Competition
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Every pop star needs a
nemesis, and every
freelancer needs some competition
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COMPETITION CAN
INSPIRE YOU TO
STICK TO YOUR
WORK ETHIC,
YOUR VOICE
AND YOUR WAY OF
WORKING
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Competition can provide an example to follow and keeps you working hard toward your goals
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World Domination
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AS YOU ASSEMBLE YOUR CONTENT MARKET ING SQUAD AND DISCOVER HOW TEAMWORK CAN MAKE YOU A BETTER WRITER WITH VALUABLE CONNECTIONS, YOU MIGHT SEE A R ISE IN YOUR WORK AND YOUR SAT ISFACT ION
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Reaching a goal with a team is sometimes much more fulfilling
than reaching it alone
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Even if you want to go at it alone in the
freelance world, it’s good to keep these qualities of
a support network in mind
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The best marketing writing sometimes
comes from the most unlikely places
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Surrounding yourself with a best friend, a trend-setter, a collaborator and even your competition can only lead you to places of unparalleled accomplishment
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TOGETHER YOU CAN TAKE ON CL IENTS AND THEIR NEEDS BETTER PREPARED WITH VARYING PERSPECTIVES AND APPROACHES TO
WHAT MAKES THE BEST CONTENT FOR THE BEST MARKETING
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Looking to build your
freelance writing #squad?
Visit ndash.co to learn more!