how to analyze your competitors: spaceballs edition by casie gillette

SMX EAST 2014 • #SMX CASIE GILLETTE • KOMARKETING • @CASIEG

COMPETITIVE RESEARCH FOR SEO

EDITION

HI. IT’S 2014.

IN THE LAND OF GOOGLE, YOUR

COMPETITORS HAVE TOP RANKINGS IN SEARCH RESULTS

FOR SOME OF YOUR PRIME KEYWORDS. HOW DID THEY DO IT? TODAY WE LOOK AT

HOW TO ANALYZE YOUR COMPETITORS COMPETITIVE RESEARCH FOR SEO

SMX EAST 2014 • #SMX CASIE GILLETTE • @KOMARKETING • @CASIEG


THINK BIG PICTURE


COMB THE DESERT!


WHY ARE THEY RANKING? STRAIGHT TO THE SOURCE


•  SEO PLUGINS •  A/B TESTING CODE •  SCHEMA MARKUP •  OPEN GRAPH TAGS •  ADWORDS •  ANALYTICS


UNDERSTANDING LINKS


CONTENT ANALYSIS


•  SEO PLUGINS •  A/B TESTING CODE •  SCHEMA MARKUP •  OPEN GRAPH TAGS •  ADWORDS •  ANALYTICS WHERE DO I SPEND MY BUDGET?



•  /BLOG •  /ARTICLES •  /NEWS •  /WHITEPAPERS •  /VIDEOS •  /RESOURCES

SOME SITES BLOCK SF. SIMPLY CHANGE THE USER AGENT



OPEN SITE EXPLORER

SEMRUSH

MOZ RANK TRACKER


SOCIAL ANALYSIS


•  AUDIENCE •  SHARED ASSETS •  TOP INFLUENCERS •  TOP CONTENT



CHECK OUT AJ KOHN’S RIPPLE BOOKMARKLET FOR THIS.


LOOK TO EMPLOYEES


FOLLOWERWONK


TOPSY INFLUENCERS


LINKED QUERIES

SMX EAST 2014 • #SMX CASIE GILLETTE • KOMARKETING • @CASIEG

SLIDESHARE.NET/CASIEG

WHEW! THANKS FOR COMING

I HOPE THE PRESENTATION WAS USEFUL AND YOU TOOK AWAY

A FEW TIPS. FEEL FREE TO EMAIL ME OR CONNECT ON TWITTER OR LINKEDIN. YOU CAN

ALSO DOWNLOAD THE PRESENTATION WITH ADDITIONAL INFORMATION RIGHT NOW. HURRY UP AND GO DO IT!

I’M MY OWN BEST FRIEND

how to analyze your competitors: spaceballs edition by casie gillette

Internet