how to acquire, build, and pay for your own cloud

Harvesting Cloud Harvesting Cloud BenefitsBenefits

Room 13b

Harvesting Cloud Benefits – Room 13b

Reshaping IT How to Acquire and Build your own Cloud

Patrick EchlePatrick EchleDirector Product Marketing Data Center SystemsF jitFujitsu

Dr. Markus LeberechtDr. Markus LeberechtData Center Solution ArchitectIntel

09:00 h

1

09:00 h

How to Build Your Own Cloud!Acquire, Build, Finance…Patrick C. EchleDirector Product Marketing Fujitsu Technology SolutionsDirector Product Marketing, Fujitsu Technology Solutions

Dr. Markus LeberechtDatacenter Solution Architect, Intel

Copyright 2011 FUJITSU

Agenda

Make orBuy

CloudResource issues

CapexPool ArchitectureI-a-a-S Opex

Capex

SOIAutomation

4

Virtualization Silo ApproachCopyright 2011 FUJITSU

Right Balance of IT Budget

IT – business enabler? 80%

The economic environment is still fragile

Efficient IT is the lifeblood of business operation

20%

5

Business need: Volatile climate requires agile, flexible and efficient IT.


Strategic Dilemmapr

emis

eO

ff

Starting W f d h t t d ?W f d h t t d ?

rid

gpoint Way forward, what to do?Way forward, what to do?

Hyb

r

Consolidation &Standardization

OperationAutomationVirtualizationService Orient. Infrastructure

n pr

emis

e

IndustryStandards

ManagedInfrastructures

Tools forOrchestration

HyperVisor

Private Cloud or SOI

6

Time

On


What is Cloud Computing

The means of consuming technology as a utilityCloud: Consuming IT as a Utility

Pay per usey pSelf Service

Elastically Scalable

Privatejust for you

Communityselectively shared

Publicshared with anyone just for youselectively sharedshared with anyone

Hybrid – a combination

7 Copyright 2011 FUJITSU

IaaS PaaS SaaS BPaaS

Cloud Benefits vs. Obstacles

Benefits ObstaclesBenefits Obstacles

PrivacyUnlimited

Data sovereignty

Privacy

Agility

scalability

Security

Compliance

Cost savings

New business opportunities

8

Enterprises seek to balance the benefits and concerns of cloud computing.


Private vs. Public Cloud: Financial View

Contrary to the O

Private cloud hardwareOPEX based public

clouds, private cloud i CAPEX d i

hardware financing will grow 19% peris CAPEX and quite

structuring for an IT d t t

grow 19% per year.

department.


Operating Principle of SOI

IT Infrastructure follows business process

Logical infrastructureLogical server Web1

Logical server DB1

Logical server AP1business process

Automatic assignment of

Load balancer

Web1

Logical server Web2

Logical

Logical server AP2

Logical

Net2

DB1

Logical

Net1 SAN1

AP1

Automatic assignment of logically defined resources

gserver Web3

gserver AP3

gserver DB2

Dynamically adjustment of virtual and physical IT according defined SLA Global Resource Pool

SWImages

NetStorageServers


From SOI to Own Cloud Infrastructure

Resource users

Request ServicesService portal to access and request resources

Web Service Portal

e

R O h t ti

Request Services

astr

uctu

re

ure

Service OrientedResource Orchestration

Registration Deploymentoud

Infr

a

fras

truc

tu Service Oriented Infrastructure

Visualizes pooled IT g y

ynam

ic C

l

ynam

ic In

f

VirtualS OS

pas resourcesAutomatically deploys requested resources

Global Resource PoolSWImages

NetStorageServers


Dy

Dy Server OS qImages

Fujitsu Cloud Solutions & Building Blocks

Make Buy

Fujitsu or 3rd Party Web Service Portal

Fujitsu Resource Orchestration SW

Request Services

eSW

Registration Deployment

rast

ruct

ure

ynam

ic In

frVirtualServer

Global Resource Pool based on … OS &

Hyper Visors

SAN & TCP / IP

Switches

Fujitsu ETERNUSStorage

Fujitsu PRIMERGServers

If building your own cloud, we recommend an automated and shared

DyVisorsSwitchesStorageServers

12

infrastructure pool – the base for our 6 Fujitsu Global Cloud data centers around the globe


The Intel® Cloud Builders ProgramReference ArchitecturesA Starting Point from Which to Build and Optimize Cloud Infrastructure

SoftwareIntel and OEMHW Blueprints

Integrated

Software Reference Architecture White Papers

ISV

Integrated solution

p

Webinar/Cloud SW Stack Training

Test Bed

www.intel.com/cloudbuilders

Making it easier for companies to deploy & optimize clouds Fujitsu adds

13

Making it easier for companies to deploy & optimize clouds. Fujitsu adds additional value by an own ecosystem and most energy efficient products.


What are the Deliverables of the Program?Setup Guides &Whitepapers

Architecture and Design Guide (internal)

Marketing CollaborationReference Architectures

PR

Events

WebWebVideo

Contact: Dr. Markus Leberecht, IntelCloud Architecture & Strategy

Exhibit 2.1, exhibition area

Fujitsu’s Intel Cloud Builder Program solution will give you a fast track to


Fujitsu s Intel Cloud Builder Program solution will give you a fast track to private cloud solutions and thus profit from operational efficiencies.

Bridging Today and Tomorrow

Hybrid CloudBalancing own andexternal capacity

Private CloudStay in control,

d t it ddata security andindividual set-up

Tr sted Clo d

BRIDGING

Trusted CloudUnlimited scalability,

efficiency, reduced integrationand maintenance effortsand maintenance efforts,

cost transparency


Bridging the Gap – CFO Perspective

Infrastructure Infrastructure +Financial Services

Cloud“as a Service”

Assets Risk Customer Vendor Vendor

Staff Risk Customer Customer Vendor

Financial Risk Capex + Opex Fixed Opex+ Variable Opex

Variable Opex

Type of Contract Sales + Maintenance Services Utilityyp y

Term of Contract Fixed Fixed + Variable Variable

Exit Conditions N/A Bad Service /E l T i ti

Short NoticeEarly Termination

Innovation None • Improved Cost• On-Demand

• Shorter Time-to-Market• Greatly improved

16

• Greatly improved Cost


Financial Solutions for Cloud Adoption

Lifecycle Management Trade-Ins & Buybacks15 15

Dynamic Capacity

Sale & Leaseback1OperatingLease

2

4 2

Tech Refresh

Dynamic Capacity

3Tech Refresh


Paving the Way for Flexible Investments

1 Buyback of old or unused assets

2 Tech Refresh / Financing

O ti i d Lif l5

2 Tech Refresh / Financing

3 Sale & Leaseback

4 D i C it

old systems = high costs Phase-out = gradual cost decline Plannable, fixed monthly costs for new

Optimized Lifecycle 54 Dynamic Capacity

y g gNo payments for new system during migration.

, ysystem with variable usage-based costs

Traditional Infrastructure Migration New or Cloud enabled Infrastructure

Continual Refresh

Fujitsu’s Financial services will enable you to create budgets or transfer

1 2 3 4

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Fujitsu s Financial services will enable you to create budgets or transfer fixed assets and costs in to flexible investments @ reduced risks


How to Build … Recommendations

Start reshaping your IT into a flexible infrastructure

Plan enhancingStart in non- Plan enhancingit to a flexible cloud

Start in nonbusiness-critical areas

Avoid thelock-in trap

Use provensolutions

Begin selected, experimental usage of cloud servicesBegin selected, experimental usage of cloud services

BT tEvaluate optionsof different clouds

Be open,allow users touse the cloud

Find a pilotproject for testing

Test someservices, getfamiliar with them


Summary

Make &Finance

LeasingMeteringPrivate Cloud

Dynamic Resource poolsOpex

Financing

Dynamic Capacityp

Service orientation

C

20

FinancingTrade-in Capex
