how to ace the case study competitions

8/17/2019 How to Ace the Case Study Competitions

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HOW TO ACE THE CASESTUDYCOMPETITIONSA Short & Simple Gyan Session y!

Pa"an #hamhani & Chira$ Arora

Camp%s %nner'%p ( ITC Interroan$ )*+,

Camp%s Winners & National Semi-.inalists ( Pepsi #IAC )*+,



HA/E GOOD TEAMATES AND UMM

STIC1 TO THEMI2 possile00 .or the entire season

We 3on't ha"e to loo4 any 2%rther than eyon3 this a%3itori%m 2or inspiration THE #AAP AMY themsel"es5 st%64 thro%$h the t7o years o%t here8



HE9PS TO HA/EDI/ESITY IN TH

TEAM#%t5 not at the 6ost o2 6om2ort o2 7or4in$ 7ith eotherNo00 I am not tal4in$ ao%t $en3er 3i"ersity or :%ota system; 7hi6h e"eryoneahors8

.or e<ample! Interroan$ Team = Chira$; Sa%mya; Neha an3 Pa"an = Complemo%r oles



DON'T HESITATE

TO CA99 ASPADE000 YOU1NOW WHAT8Play the De"il's A3"o6ate8

Cross >%estion ea6h-other's i3ea %ntil the entire i3ea is 6ompletely ?eshe3 o%

1eep yo%r e$os asi3e e"en i2 yo%r i3eas are ein$ thrashe3 y a team-mate8

ememer; it is etter to e thrashe3 ehin3 6lose3 3oors rather than ein$ sta$e or not 7innin$ at all8



EAD THE CASEAGAIN00 AND

AGAIN00 The 3e"il lies in the 5 Details8

Thin4 2rom "ario%s perspe6ti"es = the mar4et; the e6onomy; the 6ompany; thprota$onists @sometimes = i2 the 6ase is $i"en in the 2orm o2 a story; the 6%rrhappenin$s8

Don "ario%s hats an3 rea3 et7een the lines = 7hy is the 6ompany as4in$ s%



#EA1ING THEMYTH-+

Mar4etin$ has no 6onne6tion 7hatsoe"er 7ithn%mers8Any mar4etin$ 6ompetition "al%es har3-7or4 an3 the eye 2or 3etail

Gettin$ yo%r han3s 3irty y $oin$ to the mar4et 7ill only help yo% %n3erstanre?e6tion o2 the reality 8 The insi$hts yo% $et are 5 PICE9ESS8

.a4in$ Primary esear6h i0e0 6reatin$ a :%estionnaire an3 2a4in$ the n%mers#e6a%se its li4e 00SHOOTING IN THE DA18



#EA1ING THEMYTH8 = CONTD5

Step +! Come %p 7ith a :%estionnaire = %se online; oine mo3es an3 6apt%re

Step )! We s%$$est %sin$ >%altri6s = rilliant tool to analyFe the 3ata 6apt%

Step ! Try 6omin$ %p 7ith a tren3$raph$ap in 3eman3 =s%pply et60 ase3 o6apt%re3

Primary esear6h8

Interroan$ = +* @+**J* s%r"eys = EITHE ON THE STEETS O

INDOE O THOUGH ON9INE CHANNE9S ACOSS INDIA



HEAD O. ACNIE9SENK

Sa3ly8 yo% ne"er $et those reports 2or2ree8

Mo"in$ on to se6on3ary resear6h



HEAD O.

EUOMONITO5MA1ET9INE;

ICA; CAPITA9INE Yo% 6an reathe a si$h o2 relie200 They are all a"ailale ionline lirary 3ataase5 so %se them8

Mo"in$ on to se6on3ary resear6h



USING

.AMEWO1S0 THE TELT#OO1WAY IS C9ICHDNot %n3erminin$ them! Try to 6ome %p 7ith the 6ontent an3 str%6t%re yo%r tho%

them

#UT HEY;

yo% 6an 6ome %p 7ith yo%r o7n )) matri6es8 Or e"en 8E<ample! ITC interroan$ = ase3 on the 3ata analysis 6ame %p 7ith a positionin$ matri<



THE POSITIONING MATRNee3 Gap Analysis

C%stomerPre2eren6es

Con6ept Testin$ #ran3 Ar6hite6t%re Sta4ehol3er Spea4

Step 1: The percentage of respondentsfor whom the respect!e coo"esatsfed a partc#$ar need %h#nger&taste etc'( was ca$c#$ated

Step ): *thn each s#+,gro#po+taned n step 1& the occason wsepercentage cons#mpton wasca$c#$ated =x

POSITIONING MATRIX



SU#MISSION OPESENTATIONK

What's the 3ieren6eK = Yo% 7o%l3 say8

E<ample! Pepsi or ITC interroan$

#UT THEE IS8



9oo45 A s%mission8



The same s%mission00 No7 a Presentatio



#EA1ING THEMYTH-)

Yo% nee3 to 4no7 Photoshop or some .an6y So2t7are to

Aestheti6s are important; it helps %t CONTENT IS 51ING8 = Some o2 the people mi$ht 3isa$ree = %t its



STAGE OUND!PE-EMPT THE

>UESTIONSMore than hal2 the attle is 7on y the 7ay yo% 3eal 7ith>&A o2 the %3$es



ATTEMPT MANY0

HOPE TO WINSOME00 #UT000ATTEND A998

Ma4e it a point to atten3 the sta$e ro%n3s5 e"en i2

Pla6ement Penalty %les Don't Apply

At the en3 o2 the 3ay5 There is no harm in a66eptin$ yo%r3eB6ien6ies; learnin$ 2rom yo%r mista4es an3 appla%3in$ yo%

6ollea$%es 7ho 7o%l3 ha"e 3eser"e3 to e there8



.INA99Y00Enoy 7or4in$ on the Cases8

To 6%t a lon$ story short; e"eryone o%t here is amitio%s = more or less 6oma $oo3 pla6ement0

We 6an tell 2or s%re = that all these 6ase 6ompetitions are "ery rele"ant to t= th%s it $i"es a lot o2 tal4in$ points in the inter"ie7s8

#asi6ally; 7hether yo% 7in or not = it HE9PS8



AND .INA99Y00ONE SIQE DOESN'T .IT A998

Maye 7hat 7e 3i3 ri$ht; mi$ht not 7or4 2or e"eryon

So hopin$ to see some o2 yo% here5 Ne<t Year5 7ith some o2 yo



A99 THE #EST8

how to ace the case study competitions

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