how the spaniards forced the spanish law

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“How did Spaniards forced the change of the partial smoking ban” by Joseba Zabala Galán , Citizen’s initiative “POR QUÉ NOSOTROS NO?”

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Joseba Zabala Por qué nosotros no (XQNN) Citizen's initiative ICO-WHO Symposium 2012

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Page 1: How the spaniards forced the spanish law

“How did Spaniards forced the change of the partial

smoking ban”  by Joseba Zabala Galán , Citizen’s initiative “POR QUÉ NOSOTROS NO?”

Page 2: How the spaniards forced the spanish law

21 April 2009

Page 3: How the spaniards forced the spanish law

21 May 2009

Health Minister will not change the smoking

ban

Page 4: How the spaniards forced the spanish law

25 June 2009

The smoking ban will be a priority for the new

Basque Government.

Page 5: How the spaniards forced the spanish law

25 June 2009

The Basque Government

will change the Tobacco Law

Page 6: How the spaniards forced the spanish law

23 July 2009

A committee studies a possible ban on

smoking in bars in Basque Country

Page 7: How the spaniards forced the spanish law

Spain is ready to ban smoking

in public places

Page 8: How the spaniards forced the spanish law

18 August 2009

18 August 2009

A total Tobacco ban in the bars

Will come into force next year.

Page 9: How the spaniards forced the spanish law

The evidence of the partial ban

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Evidence of the partial banObservational study 2009

Page 11: How the spaniards forced the spanish law

Evidence of the partial banObservational study 2009

Page 12: How the spaniards forced the spanish law

Evidence of the partial ban

Observational study 2009

Page 13: How the spaniards forced the spanish law

Evidence of the Total ban

Observational study 2011

Page 14: How the spaniards forced the spanish law

Co

up

les

Fin

al

2009

Co

up

les

Fin

al

Co

up

les

Fin

al 2

008

2008

Mendizorrotza Vitoria-Gasteiz

Atano III Donostia

Mendizorrotza Vitoria-Gasteiz

Environmental Tobacco Smoke in Pelota Vasca

MIRIBILLA Bilbao

Fin

al

Fin

al 2

011

201

1

Concentración media PM2,5 ug/m3

2008 - 2011

Co

up

les

Fin

al 2

010

Co

up

les

Fin

al 2

010

1.212

1.340

447

80

TOTAL BAN

Page 15: How the spaniards forced the spanish law

Public Health Agency of Barcelona

Tobacco Control Unit of the Catalán Institute of Oncology

Page 16: How the spaniards forced the spanish law

David vs Goliath

Civil Society vs Narcoindustry

The Starting Point

Page 17: How the spaniards forced the spanish law

Goliath vs David

Trade Marketing vs Social Marketing

Publicity Campaings vs Citizen action

Page 18: How the spaniards forced the spanish law

212.000.000 Europeans living in smoke free bar and restaurants

POR QUÉ NOSOTROS NO ?WE WHY NOT ?

Smoke free

212.000.000 Europeos ya viven en bares y restaurantes

Page 19: How the spaniards forced the spanish law

Ingredients to cook a new tobacco law…

…in the kitchen of citizen movement

Page 20: How the spaniards forced the spanish law

1. A BAD LAW with a Partial Ban

Spanish former Tobacco Law2005

Page 21: How the spaniards forced the spanish law

2. A couple of good enemies

Page 22: How the spaniards forced the spanish law
Page 23: How the spaniards forced the spanish law

Imposition & Bankrupt

Page 24: How the spaniards forced the spanish law

3. A great Convicción

simple and understandable law

ambitious legal text

Page 25: How the spaniards forced the spanish law

4 . Keep Close to POLITICIENS

Page 26: How the spaniards forced the spanish law
Page 27: How the spaniards forced the spanish law

5. Convince

Leaders and celebrities

Page 28: How the spaniards forced the spanish law
Page 29: How the spaniards forced the spanish law

6. Be close to the media

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7. Join all kind the civil organizations

Page 31: How the spaniards forced the spanish law

263 asociations and organizations263 asociations and organizations   85 Scientific 85 Scientific 60 patiens60 patiens

10 de consumers10 de consumers13  de hospitality13  de hospitality

108 all kind108 all kind  

Page 32: How the spaniards forced the spanish law
Page 33: How the spaniards forced the spanish law

8. Go out to the street

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Page 35: How the spaniards forced the spanish law
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Page 38: How the spaniards forced the spanish law

•9. Fight de battle in internet

Page 39: How the spaniards forced the spanish law

263 Asociations

2.084.570

Budget

ZERO Euro

Page 40: How the spaniards forced the spanish law
Page 41: How the spaniards forced the spanish law

What is your position about a total smoking ban in bars ?

AGAINST

IN FAVOR

4 February 2009 at 11.05 am

Page 42: How the spaniards forced the spanish law

What is your position about a total smoking ban in bars ?

AGAINST 50%

IN FAVOR 50%

4 February 2009 at 16.03 am

Page 43: How the spaniards forced the spanish law
Page 44: How the spaniards forced the spanish law

The support of the Social networks Facebook

NombreNúmero miembros

Hasta los huevos de volver a casa de fiesta apestando a humo 130odio cuando me tiran el humo del cigarrillo en la cara 4.539Yo también me he ahogado con el humo de la disco! 151ODIO salir de las cafeterías/restaurantes/discotecas APESTANDO a tabaco!! 25.898

LOS QUE NO NECESITAN FUMAR NI BEBER PARA PASARLA BIEN! 247.919

Odio el tabaco 12.267siempre el humo del cigarro se va para el que no fuma 82.194Odio salir de los bares oliendo a tabaco! 15.602PONGA DONDE ME PONGA SIEMPRE ME VIENE EL HUMO DEL TABACO 972

Jo tampoc fumo i seré igualment guay eternament. 12.515A los Que nos fastiiiiidia!! el humo del Cigarrillo!! 10.669El humo del cigarrillo siempre busca a la persona no fumadora 33.572¿Bares sin clientes por la ley antitabaco?, ¿EN ESPAÑA?, ¡ESO QUIERO VERLO! 41

Page 45: How the spaniards forced the spanish law
Page 46: How the spaniards forced the spanish law

And 2 jaunary 201

won Goliath

acting together and show unity

KNOW OUR ENEMY WEAKNESSES

Always possitive messages

11. David’s Strategy

Page 47: How the spaniards forced the spanish law

EL AVANCEGrassroots Movement for the CHANGE of Tobacco LawGrassroots Mov for the ADVANCEMENT of Tobacco Law

www.porquenosotrossi.org

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REQUEST FOR SUPPORTAGAINST THE THREAT OF INVOLUTION OF THE CURRENT SPANISH TOBACCO LAW, ADVOCATE THE NEW SPANISH SMOKE FREE MODEL

www.porquenosotrossi.org

Page 49: How the spaniards forced the spanish law

12. The Human IngredientQueen Sofia Award 2011

Page 50: How the spaniards forced the spanish law

XQNS Global

www.porquenosotrossi.org