How the Sharing Economy Creates Travel Industry

Opportunities

Cédric Giorgi

@cgiorgi

Cédric Giorgi

• French. Foodie. Traveler.• Co-Founder of Cookening• Ex Tech-Blogger (Techcrunch France, cedricgiorgi.com)• Previously: Scoop.it, Seesmic• LeWeb & Digital Food-lab conference co-organizer

Sharing Economy?

A definition by Rachel Botsman

“Collaborative Consumption describes the rapid explosion in swapping, sharing, bartering, trading and renting being reinvented through the latest technologies and peer-to‐peer marketplaces inways and on a scale never possible before.”

3 main categories

Product Service Systems Redistribution Markets Collaborative Lifestyles

Why now?

• Internet as a platform• Social Media• Crisis• Environmental, social values• Generation Y

More?

• OuiShare.net• Shareable.net• Collaborativeconsumption.com• Meshing.it• Peers.org

The new way to travel

Planning

Traveling

Hosting

Enjoying different experiences

© Cookening

A meal is the first offline social media, A meal is the first offline social media, a perfect platform for sharinga perfect platform for sharing

Travel & tourism industries challenged

• C2C and P2P redistribute value• New experiences are possible• Small but high-quality trips, experiences can

emerge• It’s cheaper than ever to travel => more travel

Biggest Impact of the Sharing Economy in the Travel world?

The sharing economy brings us back to habits The sharing economy brings us back to habits we had when we all used to live in villageswe had when we all used to live in villages

EnvironmentalEnvironmental

EconomicalEconomical

SocialSocial

We live in Silos

SchoolSchool WorkWork

FamilyFamily HobbiesHobbies

The Sharing Economy Connects People and Cultures

Different Social Classes

Different Social ClassesDifferent Social Classes

Different AgesDifferent Ages

http://www.flickr.com/photos/groovnick/

Different

Origins

Different Origins

http://www.flickr.com/photos/62215550@N03/

The sharing economy is a unique chance

« Ignorance of each other’s ways and lives has been a common

cause, throughout the history of mankind, of that suspicion and

mistrust between the peoples of the world through which their

differences have all too often broken into war »

Unesco Constitution

Thanks

Cédric Giorgicedric@cookening.com

@cgiorgi