how the linkedin marketing team uses targeting

Download How the LinkedIn Marketing Team Uses Targeting

Post on 20-Mar-2017

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  • https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2016/discover-newer-audiences-and-scale-more-campaigns-with-audience-

  • Driving Personalization Targeting by Age

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    We recommend that you target by years of experience when going after a

    specific age group as years of experience is based off the number of

    years someone has been employed .

    70% Targeting by seniority vs. age targeting. If you're

    targeting executives, targeting by age diminishes

    audience size by 70%

  • https://business.linkedin.com/marketing-solutions?src=ss--InsidersSpotlight&veh=LMS_InsidersSpotlight_NAMER&utm_source=slideshare&utm_medium=CTASlide&utm_campaign=LMS_EMLP_20160914_InsidersSpotlight_NAMER

  • https://business.linkedin.com/marketing-solutions

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