how the internet of things will change homes and homebuilding
TRANSCRIPT
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© 2015 HomeSphere, Inc.
How the Internet of Things Will Change Homes and Homebuilding
PCBC 2015
June 25, 2015How the Internet of Things Will Change Homes and HomebuildingA Panel at the Pacific Coast Builders Show (PCBC)June 25 2015
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The Experts
Director, Design Lens
John Burns Real Estate Consulting
President HomeSphere
Director of Marketing,
ConnectivityLiftMaster
Co-founderRachio
Juan Lopez Chris KleinJohn WebsterIsabell KerinsGlenn Renner
Director of Residential New
Construction Lennox Industries
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Learning Outcomes
• Gain understanding of the IoT market and its steep growth trajectory.
• Hear how IoT home products generatesales and deliver benefits for builders/homebuyers.
• Understand the current adoption rate for connected products.
• See into the future of connected home design.
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IoT= The Place to Be
Estimated Device Shipments by Sector
The Internet of Things: The Future of Consumer Adoption, Acquity Group, 2014
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IoT for the Home = Most Desirable
Smart thermostat
Wearable fitness
Connected security
Smart fridge
Smart watch
Self-driving vacuum
Wearable display
Smart clothing
0 5 10 15 20 25 30 35
5 years1 year
The Internet of Things: The Future of Consumer Adoption, Acquity Group, 2014
The Future of Consumer Adoption
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IoT for the Home: A Booming Market
2014 2015 2016 2017 2018 2019$0
$100
$200
$300
$400
$500
Connected-Home Revenue (in Billions)
The Connected Home Report, BI Intelligence, 2014
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Adoption Rates by Category
Global Connected-Home Device Shipments by Category
The Connected Home Report, BI Intelligence, 2014
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Consumer Insights
National
New Home Shopper
Preferences
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More Time. More Savings. More Comfort.
The key ingredients to good technology?
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Energy Savings = Top Priority
91%want energy-efficient home
products
if it will save on their
monthly
expenses.
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65%said they would pay
$7,500 or more for green
products if they returned
monthly savings.
Buyers Pay to Save
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Top 5 Energy-Efficient Features
1. Newer windows
2. Programmable thermostat
3. Adequate insulation
4. New A/C unit
5. High insulation standards
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What smart-home products generatesales and deliver benefits for
builders/homebuyers?
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25% want a
smart home monitoring system
for$7,000.
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Smart Systems that Intelligently Manage People’s Living Environment
iComfort S30 smart communicating thermostat
Control from smart device
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Smart Systems that Intelligently Manage People’s Living Environment
Perfect – Temp“Feels Like” Comfort
Remote MonitoringSave $’s
Performance Reportssave $’s
• Advance warning of a problem-prognostics
• Truly proactive diagnostics
• Alerts HO/Dealer of issues before they are problems
Smart Away –Schedule IQ
• Uses the GPS on your mobile phone to detect if you are home or away
• Automatically adjusts cooling/heating levels based on HO’s geographic location
• Adapts to unpredictable routine’s
Geo – Fencing Technology Saves Energy - $’s
Allergen Alert - Comfort
Monitors zip code for air quality - auto adds filtration
Peace of Mind
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This happens to us all
“DID I LEAVE THE GARAGE DOOR OPEN?” …THAT MOMENT
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MyQ® Partnerships
MyQ® controlsNest thermostat
MyQ® works Alarm.com app
MyQ® works with Wink App
We’re partnering with leaders in Home Automation to increase the value of MyQ® to your homebuyers.
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Sales Opportunities: Smart Sprinklers
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What is the current adoption rate for connected products at
your company/in your industry?
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97% want the lowest operating costs.
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90% want to prepare for rising energy costs.
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73%
will buy design
features over
energy-efficient
features.
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Only
7%
said energy efficiency was
not important to them.
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Optimistic Growth20
12
2013
2014
2015
2016
2017
0
1
2
3
4
5
6
Worldwide Shipment Forecast: Smart
Thermostats (units)
Mill
ions
• Acceptance of smart control
products has been increasing at
a rapid rate, driven by smartphone
penetration and increased
consumer awareness.• Lennox adoption rate has
increased significantly.• Over half the high-end systems
sold are controlled by smart
thermostats.• Smart technology is a major driver
for the HVAC industry.• Wi-Fi thermostat sales will double
by 2017; 10X by 2020.
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The Connected Garage User
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What Connected Garage Users Tell Us
70% of homeowners use the garage as primary door 76% of the time
Consumer feedback – LiftMaster research (Nov 2014)
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Adoption rates: Smart sprinklers
• If it ain’t broke don’t fix it: historical sprinkler controller turnover rate has been
around 6%.• But when it comes to smart,
86% of customers updated a working controller for a smart controller.
• Market forces like drought, rising water prices and growing channels like Amazon are expanding the turnover rate.
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What does the future hold?
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What are some of the community and product solutions out there today?
1. Security2. Temperature control3. Lighting4. Entertainment5. Appliances6. Measured performance7. Better health8. Community
The Future
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Lose your keys?Who needs them anymore.Keypad entry.You can let a guest in with an app.Works with in-house video and motion sensors.
AdvantageNo key needed.Security.Convenience.
The Future
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Source Photo: Warmly YoursHeated floors? Heated Driveway.A whole new convenience. Radiant heat flooring — a heated mat under your hardwood or tile that keeps your floor — and your toes — warm. Add to the outside and no more shoveling snow.
AdvantageConvenience. Time. Life made easy.
The Future
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A Sound Decision:Wireless Speakers in Can LightsCan lights, small circular lights inset in the ceiling, add elegance to any room. Now you can have music too.
AdvantageEasy sound that saves space.
Source: CNBCPhoto: Klipsch
The Future
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Smart Grid AppliancesTurn appliances on remotely.Start dinner as you are leaving the office.Wash a load of laundry while on vacation.Monitor energy usage — from ANYWHERE.Turn your appliances on during non-peak times.What’s next? Tell your robot vacuum to have the house cleaned before you get home!
AdvantagePerformance. Longer-term savings.
Source: CNBCPhoto: LG Electronics
The Future
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Health devices as the Boomers get olderTelehealth links doctors and patients to track health and safety.Video conferencing with a physician for a scheduled checkup. Track diabetics using a tablet to transmit their daily glucose levels.Updates on heart rate and weight whenever you step on the sensor-equipped treadmill in your home gym.
AdvantageComfort. Time. Potentially Savings.
The Future
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Virtual ViewNot everyone is blessed with the pocketbook to have an apartment or home with stunning view.
AdvantageViews sell. Emotion. Comfort.
Source: CNBCPhoto: The Sky Factory
The Future
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Order Your Groceries Too?Connects to the InternetManage the food insideInteractive grocery list and recipes take advantage of the items you haveTracks expiration datesOrder food from an online grocery store directly through the embedded LCD screen.
AdvantageSave from wasting food.Maximizes recipes with food you have.Easy ordering.Saves time.
The Future
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The Future
An intranet brought to you. Made for you.
AdvantageTime. Money. Comfort. Connect.
Source: Nextdoor
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The Future
Your Butler. Really.Manages laundry/dry cleaningDelivers groceriesPicks up packagesSend Mom a birthday cardStocks your refrigeratorLearns behaviorCustomized for your preferences
AdvantageConvenience. Time.
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The Future
A new kind of power?Tesla is working on a house battery.Off the grid solution.Lower priced power solution.
AdvantageSaves money.Control.
Source: ZME SciencePhoto: Tesla Home Battery
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1950’s
1970’s
2000’s
Expanding core thermostat functionality to a ‘lifestyle’
tool…integrating other apps and services
Source: IMS Research Worldwide Shipment Forecast for Remote Access and Control Thermostats (Millions), Gartner
Prognostics
Smart Diagnostics
Performance Metrics
IoT enablement
Wireless connectivity
2015
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IoT is the Future
By 2020, 30 billion things will be
connected…every product > $100 will
be smart
• New technology will be a “Game Changer”• As new technologies emerge pieces will drop for smart products (i.e., mobile
phones)• As prices drop adoption rates for smart home products will soar
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The Tipping Point
Berg Insights, 2013 LiftMaster analysis, 2015
IoT / Connected Home 50% tipping point = 2021
Device makers, service providers and DIY home automation ecosystems will drive adoption
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The Early Years:
DIY Market
Growing Up:
Remodelers and Landscape
Professionals
Maturation:
Customer Demand in New
Builds
Future of Smart Sprinklers
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Conclusions
• Now is the time to capture your share of the market, expected to reach $490 billion by 2020
• Demand for IoT for the home will continue to grow, driven by: • Full penetration of smart phone usage • A growing IoT market (expected to reach $25 billion by 2020) with smart
home technology at the top of consumer’s minds • Advances in technology that will overcome security and pricing
concerns, lowering prices• Remember: • Comfort and security are top benefits• Cost savings remain at the forefront
of consumers’ minds• Energy savings and “being green”
remain important to buyers
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QUESTIONS?
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The Experts
Glenn Renner, HomeSphere
720-974-6183, [email protected]
Isabell Kerins, John Burns Real Estate Consulting
949-870-1241, [email protected]
John Webster, Lennox Industries Intl.
972-497-6232, [email protected]
Juan Lopez, LiftMaster
630-501-2967, [email protected]
Chris Klein, Rachio
303-524-5516, [email protected]
© 2015 HomeSphere, Inc.