how the green sports alliance can help ups advance its sustainability goals through the universal...
TRANSCRIPT
How The Green Sports Alliance Can Help UPS Advance Its
Sustainability Goals Through The Universal Power of Sports
www.greensportsalliance.org@SportsAlliance
#GreenSports A Better Way to Play
The Green Sports Alliance and the Business Case for
Sustainability in Sports
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“Sport has the power to change the world. It has the power to inspire and unite people in a way that little else does…”
– Nelson Mandela, Laureus Lifetime Achievement Award Speech, 2000
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The Green Sports Alliance leverages the cultural and market influence of sports to promote healthy communities where we live and play.
We do so by inspiring sports leagues, teams, venues, their partners and millions of fans to embrace renewable energy, healthy food, recycling, water efficiency, species preservation, safer chemicals and other environmentally preferable practices.
nearly300
Nearly 300 Professional and Collegiate Teams and Venues from
20 Different Leagues and 14 Countries
The Three Pillars of Our Work
Leagues TeamsVenuesEvents
Colleges
VendorsSponsorsPartners
Sports FansCommunities
StudentsAthletes
GreeningOperation
s
GreeningSupply Chains
Fan Engageme
nt
How We Do Our Work: Tools & Tactics
• Member Network
• Collaboration (ENGOs, EPA, etc.)
• Technical Expertise
• Greening Advisor/ Online Guides
• Playbooks/Reports/Case Studies
• Webinars
• Production of Sustainability Reports
• Data Tracking & Reporting
• Workshops
• Summit
• Jewel Event Greening
• Fan Engagement (eco-tips, PSAs, social, media, digital, etc.)
• Sponsor Engagement
• Team Owner Engagement
• Athlete Engagement
• Municipality Engagement
Playbooks/Published Reports/Case Studies
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Online Resources
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www.greensportsalliance.org/resources
Green Sports Alliance Webinars
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Our webinar series provides members with solutions, information, and actions they can take to both improve their environmental performance and save money.
Past topics include:
o Finding Your MVPs: Building & Maintaining an Internal Green Team
o Sustainable Printing: Panel Discussion on Paper, Ink & Going Digital
o LED Sports Lighting: Rapidly Growing Applications, Innovations, & Opportunities
o Beyond Bobbleheads: Seizing the Opportunity to Engage Fans Around Sustainability
o Water: Strategies around Efficiency, Restoration & Drinking Water for Venues & Events
o Going Abroad: Case Studies of Sports Greening Successes in Europe
o Green Cleaning Panel Discussion: Ask the Experts
Green Sports Alliance Workshops
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o The Green Sports Alliance convenes regional workshops with local sports teams, venues, leagues and partners.
o Workshops feature expert presentations and facilitated discussion to explore better practices in sports greening, identify innovative solutions and foster collaboration.
o For example, in 2014, the Alliance produced a nationwide sustainable transportation workshop series in conjunction with the Electric Drive Transportation Association (EDTA).
Green Sports Alliance Summit – June 29-July 1, Chicago, IL
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o The annual Green Sports Alliance Summit is the world’s largest and most influential gathering for the sports community to unite around sustainability.
o The Summit convenes industry stakeholders around better environmental practices and proven solutions that help to advance the green sports movement.
o The Summit features 100 distinguished speakers across keynote addresses, leadership plenaries, breakout sessions, sports venue tours and networking events.
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The Impact Of Our WorkThe Business Case for Green Sports
Sports Greening Movement
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The Green Sports Alliance was Founded by NRDC and Paul Allen’s Vulcan Inc.
All Major North American Professional Sports Leagues Have Active, Growing Greening Programs
Sports Greening Movement
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All Major North American Professional Sports Events Are Greening Their Games
MLB PlayoffsNFL Super
BowlUS OpenNBA Playoffs
MLB All-Star GameNFL Pro BowlMLB World
Series
NHL Stanley Cup
NHL Winter Classic
MLS Championship Cup
MLS All-Star Game
NBA All-Star GameMLB World
Series
Go Green, Save Green
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Cut energy use by 25 percent = save $750,000 annually
Cut natural gas use by 66% and electricity use by 30% = save $500,000 annually
Installed 178 waterless urinals = save $28,000 annually & 7 million gallons of water
Cut trash pickups by 64 percent = save $50,000 annually
Go Green, Save Green
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Arena-wide energy efficiency upgrades= saved $1.6 million
Use drip irrigation and timers= save $11,000 annually
More efficient plumbing fixtures= save $6,000 annually
Energy efficiency upgrades= saved $411,000
Improved waste diversion = saved $260,000
Water efficiency upgrades= saved $165,000
The Sustainability Imperative at Colleges & Universities
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The Impact Of Our WorkThe Bigger Picture
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“Sports have an unparalleled impact on the everyday lives of billions of people. Sports shape and stabilize social and political identities around the globe…” –A. Markovits and L. Rensmann, “Gaming the World”
Reach & Influence of Sports
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Global Sports Industry
$1.35 TRILLION
U.S. Sports Industry
$485 BILLION
BEVERAGE INDUSTRY
AGRICULTURAL INDUSTRY
PLASTICS INDUSTRY
Cleaning & Maintenance
Transportation & Sponsors
AUTOMOBILE INDUSTRY
Facilities & Equipment
STEEL INDUSTRY
ELECTRONICS INDUSTRY
Programs & Paper Products
PAPER INDUSTRY
CHEMICALS INDUSTRY
Apparel & Souvenirs
SOLID WASTE INDUSTRY
TEXTILES INDUSTRY
Concessions & Food
The Unparalleled Market Influence Of Sports
Reach & Influence of Sports
The Unparalleled Cultural Influence of Sports in the U.S.
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Reach & Influence of Sports
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Total North American Outreach Potential = Over 6.5 Billion Season Views
The Unparalleled Visibility Influence Of North American Sports
400 milliontotal season views & 30
million fans via social media
700 milliontotal season views & 400 million fans via social media
5 billion total season views & 1.8 billion Super Bowl social media impressions
355 million total season views & 1 million people
visit the NHL website everyday
80 million MLS season views & 800
million people watched
2014 World Cup
728 milliontotal views for 2014
March Madness tournament
Reach & Influence of Sports
Reaching Millions of Fans on Environmental Issues
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Why Green Our Games?
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Global Warming
Wildlands &
Wildlife
Health & Environment
al Justice
Oceans & Water
Energy & Air
Smart Growth &
Transportation
Waste & Recyclin
g
Food & Agricultu
re
Sports Greening promotes:ReducingReusing Recycling
Energy EfficiencyWater Conservation
Buying Recycled ProductsSmart Transit Healthy Food
The Environmental Benefits Are Many…
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“Sound practices that aim to protect our natural resources make sense in every way… Sustainability is of high importance to a large majority of baseball fans, club personnel and owners. This majority, I’m happy to say, increases every year.”
– (Retired) MLB Commissioner Bud Selig
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Learn More & Join Us at:
www.greensportsalliance.org
@SportsAlliance
…join the conversation at #GreenSports
David MullerMembership Director, Green Sports Alliance [email protected]