how technology can help with audience engagement
DESCRIPTION
The theme for this years British Arts Festival Association roadshow was audience evaluation and development. This presentation was delivered in London and Bristol. Slide ONE: Hashtag the Audience - #BAFA13 Slide TWO: 7 Roads of Social Media Slide THREE: Overview Slide FOUR: Watching your audience Grow Slide FIVE: Crossing the Streams Slide SIX: Tweetdeck example Slide SEVEN: Tweetreach Slide EIGHT: Big Data with Foursqure http://vimeo.com/62289901 Slide NINE: Audience Europe Network Slide TEN: AEN Resources - Social Media & Digital Comms - Organisational Change & Audience Focus - Outreach and Engagement - Audience Segmentation Slide ELEVEN: National Theatre of Wales Slide TWELVE: NTW Network Slide THIRTEEN: Setting out your stall Slide FOURTEEN: Changing the perspective Slide FIFTEEN: Ambient Network engagement Slide SIXTEEN: Pay OffTRANSCRIPT
Hashtags enable the tracking of media and conversation before,
during and after your event.
Hashtags link conversation threads in
Twitter.
The tag can be used in blogs.
Tags are searchable in Search Engines
How technology can help with audience engagement#BAFA13 by Caron Lyon @pcmcreative
#
Attract New Audience
Audience Support
Audience Retention
Team Development
Analytics & Data Capture
Organisational Productivity
Establishing Authority
Focus Social Media strategy & thinking on these 7 areas.
Without Walls...•Identifying your Audience
•Audience sustainability
•Using Twitter for events
•Big Data
•Community Network building
PCM creative - 2788 (2662) = 126
PCM projects - 310 (258) = 52
Audiences Europe - 495 (388) = 107
Equity_ITAC - 761 (734) = 27
FEU training - 440 (393) = 47
LaceMarketHouse - 610 (451) = 159
Increase 518 Total @ 25 April = 5,404
Text
Identifying your Audience watch it grow.
Twitter accounts owned and managed by PCMcreative
Twitter for Ignition
# tagkeywords
@host accountevent title
Keeping track of the buzz
Track keywords, tags and phrases with Tweetdeck or Janetter
Measure Engagement resulting from social media activity
Big Data
Every day, millions of people check in on Foursquare.
This is a year's worth of check-ins in New York City and Tokyo and plotted them on a map.
Each dot represents a single check-in, while the straight lines link sequential check-ins.
What you can see here represents the power of check-in data on Foursquare, every city around the world pulses with activity around places every hour of every day.
Community Network Building
AEN ResourcesSocial Media & Digital Communications
Organisational Change & Audience Focus
Outreach & Engagement
Audience Segmentation
#AEN_OCAF
National Theatre Wales is a “Without walls” organisation
It’s community is it’s audience, artists & staff
Create groups on friendly same
sector sites to support and
participate in an existing community
Audiences are changingWhat does yours look like?
St Pancras to the left of me, British Library to the right...
Other organisationions watch Twitter too and share with their own audiences.
Monica SWA for Festivals (Social Web Assistant)
£75 2hr session you me and your notebook/voice recorder
£75 per month 1hr 1 - 2 - 1 or telephone time
or... x2 2hr blogging hot desk access opportunities
Monica works with you.What do you need?
Tweet me @pcmcreative to book a chat
Moving Forward