how tailor your marketing campaign to distributors

Welcome toHow to Tailor Your Marketing

Campaign to Distributorswe will be starting in a few minutes

Colin Roth A branding and marketing

expert specializing in digital promotions. He incorporates

the latest marketing trends and research into his campaigns,

often performing A/B tests and analyzing the results,

maximizing conversion rates.

Erica MatusA true artist of marketing strategy, Erica Matus is the brains behind some of ASI's most compelling advertising pieces. She's known for branding the hottest industry events, she has a killer instinct for developing multi-platform campaigns to garner interest, and she does it all with style.

How to Tailor Your Marketing Campaign

to DistributorsHow to Tailor Your Marketing Campaign to Distributors

Ask us questions!(we won’t bite,

promise)We will try to answers them in real time, any we

don’t get to in the webinar we will answer at

the end.How to Tailor Your Marketing Campaign to Distributors

Colin Roth Digital Marketing [email protected]

who are we?Erica Matus

Digital Marketing Manager

[email protected]

How to Tailor Your Marketing Campaign to Distributors

Before we get started…


Poll: How are you currently advertising to distributors? 1.We only use digital

2.We only use print3.We use some print and some

digital4.We do no marketing


Agenda:

• Marketing best practices crash course

• How Erica approaches her campaigns

• Examples of distributor messaging

• Constructing ads that resonate with distributors


Building the Right Message

Building the Right Message:

• What are you trying to sell?• How are you trying to sell it?• When do you want it sold by?• What is your competitive

advantages


Tag Heuer


• One product, one focal point• Easy to digest, not too

much going on• This is a corporate look;

clean and clear

Ford Motors


• Single call to action, ask a user to do one thing• Consistent color pallet• Product is the focal

point

Adidas


Adidas – Landing Page


What Converts Distributors?

Creating Campaigns for Distributors:


• Who am I trying to reach?• How do they like to receive their content?• How do I want them to respond?• How can I grab their attention?

Capture Your Audience


1. Make it personal.2. Put the focus on the distributor.3. Educate with good content. 4. Establish credibility and expertise.This effort exceeded ourbenchmark response by

329%

Follow Up


1. React accordingly.2. Offer alternative

content.3. Relate back to initial

effort.

This effort exceeded ourbenchmark response by

633%

Use Visuals


1. Make it easy to understand.

2. Provide credibility.3. Offer a solution.

This effort exceeded ourbenchmark response by

220%

Creating Ads That Resonate with Distributors

Put the Distributor in the Forefront



Simple Language; Simple Images


Specific Landing Pages increase conversions by

40x

Use Triggers to Increase Sales

Tell your customers why they should care


Email after I bought my first pair of underwear from MeUndies


The More Up-to-Date Your Products are, the Better

Performance You Will Get Out of Trigger Campaigns

Tell Your Story

1. Break down the goal of the ad

2. Don’t make marketing that complicated

3. Think about the profiles of your customers

• Its okay to run multiple ads in the same publication

• With digital, make sure you are running a campaign with multiple touch points

• These will help you increase conversions in your next campaign


Your Product is Great, Make Sure You Let Distributors Know That

We will spend the remainder of the time

answering your questions!

That’s all Folks!