How Supergoop made personalized mobile messaging one of their

top 3 marketing channels

10xSubscriber growth rate vs. that of email

Average CTR on automated messages80%

ROI

+30x

BeautyINDUSTRY

www.supergoop.comWEBSITE

Supergoop! is the first protective skincare brand 100% dedicated to SPF, making it easy to incorporate

UV protection into your daily routine.

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Supergoop is on a mission to change the way people think about sunscreen. SPF is critical to our health and wellness, which is why Supergoop is constantly creating new products that people can easily add into their everyday routine.

Supergoop was looking for an engaging way to communicate with their core audience of millennial, mobile-first shoppers. They not only wanted to feature their products, but also to build brand awareness and educate consumers about the importance of sun protection.

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Partner with Attentive to engage with Supergoop shoppers in a familiar way using text messaging. Educate, drive sales, and create a new channel for two-way, real-time interactions with customers.

With Attentive, there’s an opportunity for us to educate and connect with shoppers in a way that we can’t replicate through other channels.

Michael EngertHead of Direct to Consumer, Supergoop

Michael EngertHead of Direct to Consumer, Supergoop

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PRE-POPULATED TEXT

Supergoop drives opt-ins for their messaging channel by using Attentive’s “two-tap” sign-up on their mobile and desktop websites.

The Attentive team designs and customizes their creatives. After subscribers join, they receive an automated series of “welcome” messages.

Supergoop rewards VIP mobile shoppers with exclusive offers and first access to new products. One example of a tactic that has proven to beespecially successful is sending out national promotions to their text message audience one day earlier.

Mobile subscribers also receive individualized reminders about available coupon codes or recently abandoned carts.

Supergoop partners with Attentive to fully automate these messages, allowing for personalization at scale.

They also use text for their “Sun 101” series, educating subscribers about the many benefits of protecting yourself against the sun. The brand has found that using a genuine, relatable voice in their mobile messages helps maximize subscriber engagement.

CART REMINDER

SUN 101

Supergoop has seen fast growth of subscribers for their mobile messaging channel, morethan 10x compared to that of email growth rate.

The program overall delivers 30x+ ROI.

On average, the automated text messages have an 80% CTR and a very strong conversion rate.

For Supergoop, the average revenue per visit of shoppers coming from Attentive is nearly 2x that of email subscribers.

“Mobile messaging has quickly become one of our top revenue channels, and on some days, it’s our highest performing one. When we consider the revenue generated versus the resources invested, Attentive has been tremendous for us.

Michael EngertHead of Direct to Consumer, Supergoop

Personalized Mobile Messaging

www.attentivemobile.com

Attentive is a personalized mobile messaging

platform for innovative e-commerce and retail brands that

can quickly become a top 3 revenue channel. Using real-time

behavioral data, Attentive automatically sends engaging text

messages to each subscriber at each step of the customer

lifecycle. 1,000+ brands rely on Attentive and see strong

performance, like 30%+ click-through rates and 25x+ ROI.

info@attentivemobile.com

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