how stubhub got its projects in-line with quickbase
TRANSCRIPT
How StubHub Got Its Projects in Line with QuickBaseGenre: adoption and roll-out
Dennis Kang & Benjamin Buday
Partnerships Project Manager, StubHub.com
1 Introductions
#EMPOWER2015
Benjamin BudaySales Engineer, Intuit QuickBase
• From Boston, Massachusetts
• Two years with Intuit QuickBase
• Trains, builds proof-of-concept apps
• May have seen/heard him on QuickBase
webinars!
A few notes from Dennis:
• Benjamin is a QuickBase Ninja
• He is a famous QB Instructor
• After this presentation he’ll be available to take
selfies for just $10
#EMPOWER2015
Benefits
- Automation – Sped up the process,
less time chasing after projects
- 3rd Party Tool integration made QB
more robust
- Different methodology to
prioritization, workload management,
and scoping
- Setting up projects to be efficiently
triaged
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Activity
Introduce You
• Get into groups about 4
and introduce
yourselves
• Name / Company /
Role / Favorite food
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① UC Davis – Sociology
② Crazy Career path
③ 2007 – Found my calling – Project Management
④ 12/12/12 – First day at StubHub
Introductions - Dennis
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① How many of you have bought from StubHub?
② World’s largest ticket marketplace
③ All transactions covered by our FanProtect Guarantee
④ Partnered w/ over 60 teams in the NFL, MLB, NBA, NHL,
MLS, & NCAA. Also includes ESPN, AEG, Tickets.com &
Paciolan
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① Introductions
② Process Challenges
③ Solutions
④ What we built
⑤ Conclusion
Agenda
2 Process Challenges
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Activity
Introduce You
• Describe your process
• Who has the most
dysfunctional process
• Volunteer the worst
process (<30 seconds)
• Prize!!!
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StubHub’s Creative Process/Infrastructure
• Sharepoint…
• No standardized project/file names
• No file storage structure
• No consolidated location for files
• Poor workflow
• Endless revisions
• Could not find anything
• Missed deadlines were the norm
• No insight / transparency
• No workload management
• Scope creep
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Other Challenges
• A LOT of stakeholders
• “not my job” – Partnerships Project Manager
• Required a robust solution in order to get buy-in
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Got to work
• Requirements Gathering
• Features
• Proof of Concept
• Go through the flow
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The search for a perfect PM Solution
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① Approval engine
② Clear annotation
③ APIs
ProofHQ
56% faster project delivery for quicker speed-
to-market
Streamlined proofing reduces time spent
managing reviews by an average of 59%
Rework resulting from proof revisions reduced
by 29%, from 3.9 to 2.8 revisions
Over 80% of online proofing users indicated
improvement of internal communications
around proofs
#EMPOWER2015
Quick Approvals
Status (Approved or Changes Required) automatically
changes Quickbase Status
API integration through 3rd party developer (Qnect)
Proofing can be done without a PHQ or QB account
The Integration
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The Design Process
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QB Number (unique
identifier)
Request Type: Copy only /
Design only / Copy+Design
FastPath – Indicates <2
week turnaround
The Submission Form
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Meets bi-weekly (2xs/week)
Fast Path Projects triaged by dedicated person
Go over current projects, workload, and assign new projects
E-mail notifications go out to designers
Prioritization Meeting
Demo
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Priority Score
Workload
Prioritization / Scoping
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Priority Score = Business impact * Effort * Feasibility
Workload - 6 hours per day (2 hours for rework, administrative,
bathroom breaks)
Prioritization / Scoping
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In Summary
Adopted because of:
- QB + Integration with ProofHQ got
buy in
- Ability to create/modify prototypes
often and quickly
- Reporting gave flexibility and insight
- Project Management advantages:
- Automating status changes key
- Birds eye view gave quick
updates
- Scoping / Prioritization helped
Q&A
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Lastly
- Contact information for my 3rd party
integrator is [email protected]
- Questions or comments:
- Don’t forget, selfies with Ben $10 in the
back [email protected]