how startuppers can leverage on social media
TRANSCRIPT
How startuppers and startupscan leverage on social media
Andrea Boscaro – @andrea_boscaro
I know…
We are changed
We are changed
We are changed
We are changed
Digital transformation
How can social media help us
Listen to the market
Facebook Graph Search
Facebook Graph Search
Facebook Graph Search
Google News Alert
«HT» on Twitter
How can social media help us
Meet the needs
Listen to the market
The filter bubbles
history.google.com
maps.google.com/locationhistory
google.com/ads/preferences
The «buyer personas» approachLapassione.cc is a cycling clothing and equipment online store whose storytelling is exclusively focused on meeting MAMIL users’s needs.
Google Search Console
How can social media help us
Listen to the market
Meet the needs
Generate leads
Listen to the market
Meet the needs
Generate leads
Extend network
How can social media help us
Linkedin Pulse
Linkedin Pulse
Summing up
Thanks for your attentionwww.thevortex.it@thevortexit