Webinar:

Learn the strategies & technology Sport Clips used to market locally and nationally online to build success.

How Sport Clips Grew Their Online Marketing Success

Jennifer Koen

Senior Marketing Manager

Sport Clips Haircuts

About the Presenters

Visit us at: bridgeline.com Follow us: @bridgeline

Jeremy LaDuque, CFE

SVP of Franchise & Large Dealer Networks

Bridgeline Digital

@jeremyladuque

@jloko43

Please engage with this presentation

We welcome your questions… As the presentation is being given, we welcome your inquiries. Just open the questions pane and ask what you want to know!

Who is Bridgeline Digital

Bridgeline is the award winning developer of the iAPPS Web Experience Management platform and related interactive technology services.

Own vs Rent

! What do we do? ! How should we handle this? ! What model is best for which channel?

Centralized vs Decentralized

Creating Local Presence & Engagement

In Today’s World… …it’s not enough to have an effective message,

you have to deliver that message to customers and get

them to engage & convert.

! Corporate control

! Franchisee participation

! Things to Consider:

§  Local websites

§  Directories management

§  Mass email capabilities

§  Social media management

National Vs. Local

9 9

ZORS

ZEES

ZEES

ZEES

What the opportunity looks like

© SEOmoz, Inc. 2014

! Balancing Zor & Zee

! Consistent Messaging

! Geo-targeting Messages

! ROE vs ROI

Social Media

Future Proofing

Mobile Opportunity Mobile  web  adop,on  is  happening    8  ,mes  faster  than  web  adop,on  from  late  90’s.  

Future Proofing

Responsive Web Design ! Easier to Maintain and Publish Content

! You can future proof your website

! Create the optimal experience

! It’s about being ready with the right call to action, at the right time

§ Centralized Campaigns § Share the Results with Franchisees

Report & Share

The ‘Coach Love’ Case Study

Impressions & Participation

Thank You for joining the Webinar!

Follow us on twitter: @bridgeline Visit us at: www.bridgelinedigital.com