How spending money on Facebook can help your business

One of the best place where you can advertise your business is, without a doubt, Facebook.

Everybody uses it these days that’s why it’s a great tool to help you grow your business. The process

is simple, but you must be willing to invest some money in Facebook Ads. Let’s say you are part of a

games affiliate program and want to promote your business on the famous social platform. How can

you do that and have results? Here are a couple of pointers:

Set up a goal and pursue it

Most companies that use Facebook fail to do two things: set up a goal and pursue it. Being part of a

games affiliate program, your main goal is to attract traffic on your website and convert it into leads.

Well, most companies forget about that and focus solely on the customer’s engagement. No matter

how much engagement you have on your Facebook page, you still want people to go to your website

– always remember this!

Facebook Ads should be targeted

Facebook Ads work the same as pay-per-click advertising, but, thankfully they are much easier to use.

No matter if you’re part of a games affiliate program or if you’ve just started a business, you can use

Facebook Ads to target your audience. A helpful insider’s trick: If you have a small budget for

advertising on Facebook, make sure you are very specific when you set up your targeting. The more

specific you are, the better. On the other hand, if you have a bit of money to spend you don’t have to

use laser targeting – as you can reach and engage with more people introducing them to your brand,

familiarizing them, and then closing the deal.

Select the results

If you’re part of a games affiliate program you’ll have more benefits by selecting Facebook Ads

results such as “Website Conversion” or “Click to Website”. Those are the options that bring the best

and fastest results when your goal is to generate leads. It’s much harder to bring traffic to your

website by selecting “Page Post Engagement” or “Page Likes” as if the first are designed to gather

leads, the latter two are designed to increase brand awareness.

Advertise the right way

Keep in mind that Facebook Ads is a tool that works wonders for businesses – but only if it’s used the

right way. The graphic designers and copywriters should work together to create a great overall ad. A

well picked text and an interesting image can set you apart from your competitors. So, be creative

and unique and always pay attention to the fine details!

Interact with your fans

Sure, Facebook Ads will bring great results for a games affiliate program, but this doesn’t mean that if

you have a Facebook Fan Page you need to forget all about it. This should be updated regularly and

you should make a habit to post interesting and engaging content to your Facebook page. Don’t

neglect this just because you’re using Facebook Ads. Paying for Ads is just a part of the process, you

also need to engage directly with your fans – in this way, you can be sure that they won’t be one

time only leads. Take your time to create a good posting plan to work with your Facebook Ads

campaign and you will see how you will have more leads than you ever dreamed of!

Summing things up

Of course, these are just some general guidelines that have been tried and tested and proved to

work best. Nevertheless, you’ll have to experiment a little bit if you want to truly make Facebook Ads

become a perfect tool for your specific needs.