how social serves strategy when disaster strikes, by ike pigott
TRANSCRIPT
Tweeting up a Storm
Ike PigottAlabama Power
April 27• 62 twisters• 248 deaths• Over 1,000 injuries• 8,000 homes gone;
6,000 damaged
Who are you talking with?
The Key to Persuasion
The Key to Persuasion
Expectations Management
Expectations Management
Reinforce Recovery
Reinforce Recovery
Engage Your Audience
Show, Don’t Tell
Expectations Change!
Customer behavior changes!
