How Social Media Marketing Can

Benefit a Business

2

CAN IT HELP?• 73% of businesses using social media

see measurable results • Audiences can use social media on the

go via mobile devices – Increased access to information

• Not utilizing can actually harm your business– May miss opportunity to reach target market

3

BENEFITS• Active communication between

consumers and company• Further develop relationships• Easy way to learn about your audience • Target more effectively • Social via mobile devices help to

increase audience reach

4

COSTS• Always a cost; never free

– Time– Added to workload– Hiring a social media employee – Outsourcing to a marketing firm

5

MEASURING SUCCESS• Counting the number of followers is your

social media reach• Success is…

– Traffic - how many it drives to your site– Leads - how many are qualified – Customers - how many become customers

• Mobile to website

6

ROI• ROI= direct result on social media

marketing strategy • Doesn’t have to be revenue

– Can mean meeting objectives• Getting new leads• Increasing email subscriptions• Boosting customer satisfaction• Increasing social media followers • Increasing conversion from mobile users to

customers

7

BETTER FOR B2C OR B2B?• Both are effective

– B2C focus on more light-hearted, fun social media posts

– B2B use social media to share valuable industry content

8

OUTSOURCE OR IN-HOUSE?• In-house: if company has the time and

resources it needs– Knowledge of social media sites

• Outsource: if company doesn’t have all the time and resources – Lacks experience– Lacks expertise– Lacks industry insider knowledge

9

TIME SPENT ON SOCIAL MEDIA• Real-time marketing

– Positive: opportunity to reach your specific audience in real-time

– Negative: timing is everything

10

TIME IT TAKES TO SEE RESULTS• Marathon, not a race• Depends on…

– Time and effort put in– Budget– Audience– Strategy– Paid or unpaid ads

11

COMMON MISTAKES • Inconsistency • Solely announcing content

– Without engaging in discussions– Not adding comments or answering

questions

12

GENERAL TIPS• Post consistently• Let passion and personality shine

through• Engage in conversations• Answer questions• Encourage audience engagement• Provide valuable content freely• Be mobile-friendly

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References • http://marketingzen.com/twenty-one-common-questions-about-social-media-marketing-answered/• http://www.freedigitalphotos.net/images/Communications_and_n_g263-Social_Media_Network__p31594.

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