how social media has transformed talent acquisition
TRANSCRIPT
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Presenter Name
June xx, 2014
Presenter Contact Info
INSERT SESSION
TITLEWill Staney
Head Talent WarriorGlassdoor
@willstaney
How Social Media Has
Transformed Talent
Acquisition
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How Social Media Has Transformed Talent Acquisition
THE EVOLUTION OF RECRUITING
AutomationRecruiter Tools
Job BoardsJob Hunters
Silo’ed RecruitingApplications
External Candidates
Business ResultsTools for EveryoneSocial RecruitingPassives Are PossibleIntegrated RecruitingReferralsInternal Candidates
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How Social Media Has Transformed Talent Acquisition
+
THE TALENT SHIFT
WEB 1.0 WEB 2.0+PRE-WEB
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How Social Media Has Transformed Talent Acquisition4
THE TECHNOLOGY SHIFT
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How Social Media Has Transformed Talent Acquisition
KEEPING PACE WITH CANDIDATE EXPECTATIONS
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How Social Media Has Transformed Talent Acquisition
THE MODERN WORKFORCE LOOKS LIKE THIS…
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How Social Media Has Transformed Talent Acquisition
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How Social Media Has Transformed Talent Acquisition
Today,
of workers wereborn after 1980.
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How Social Media Has Transformed Talent Acquisition
EVERY DAY THEY USE SOCIAL MEDIA TOOLS LIKE THIS TO COMMUNICATE
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How Social Media Has Transformed Talent Acquisition
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How Social Media Has Transformed Talent Acquisition
It’s these expectations and rapid advancementsin social technology that have allowed social
to influence the way we recruit.
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How Social Media Has Transformed Talent Acquisition
LET’S BREAK IT DOWN!
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How Social Media Has Transformed Talent Acquisition
Sourcing / Pipelining Talent
Employer Branding / Talent Attraction
Candidate Experience / Engagement
Recruiting Technology
Recruiting Analytics / Metrics
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How Social Media Has Transformed Talent Acquisition
SOURCING / PIPELINING TALENT BEFORE SOCIAL
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How Social Media Has Transformed Talent Acquisition
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How Social Media Has Transformed Talent Acquisition
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How Social Media Has Transformed Talent Acquisition
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How Social Media Has Transformed Talent Acquisition
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How Social Media Has Transformed Talent Acquisition
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How Social Media Has Transformed Talent Acquisition
SOURCING / PIPELINING TALENT WITH SOCIAL
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How Social Media Has Transformed Talent Acquisition
It’s a Complex Ecosystem
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How Social Media Has Transformed Talent Acquisition
SOURCING / PIPELINING TALENT WITH SOCIAL
of the online population is on at least one social network
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How Social Media Has Transformed Talent Acquisition
SOURCING / PIPELINING TALENT WITH SOCIAL
of online adults say they use Facebook
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How Social Media Has Transformed Talent Acquisition
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How Social Media Has Transformed Talent Acquisition
6 DEGREES OF SEPARATION? TRY 4.
YouYour
Friend
YourFriend’sFriend
TheirFriend
TheirSecondCousin Kevin
Bacon
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How Social Media Has Transformed Talent Acquisition
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How Social Media Has Transformed Talent Acquisition
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How Social Media Has Transformed Talent Acquisition
THERE ARE NO BARRIERS TO ENTRY ANYMORE
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How Social Media Has Transformed Talent Acquisition
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How Social Media Has Transformed Talent Acquisition
Social Graph
VS.
Graph Search
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How Social Media Has Transformed Talent Acquisition
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How Social Media Has Transformed Talent Acquisition
Shared by a co-worker
Shared by 3 friends on G+
I shared this
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How Social Media Has Transformed Talent Acquisition
EMPLOYER BRANDING / TALENT ATTRACTION BEFORE SOCIAL
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How Social Media Has Transformed Talent Acquisition
EMPLOYER BRANDING / TALENT ATTRACTION BEFORE SOCIAL
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How Social Media Has Transformed Talent Acquisition
EMPLOYER BRANDING / TALENT ATTRACTION WITH SOCIAL
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How Social Media Has Transformed Talent Acquisition
EMPLOYER BRANDING / TALENT ATTRACTION WITH SOCIAL
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How Social Media Has Transformed Talent Acquisition
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How Social Media Has Transformed Talent Acquisition
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How Social Media Has Transformed Talent Acquisition
•Video brings job descriptions to life
•Allows candidates to learn about hiring managers and teamearlier in process
•Video Job Description + Employer Branding = Winning Strategy
•Candidates interview company before applying
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How Social Media Has Transformed Talent Acquisition
VIDEO=SEO
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How Social Media Has Transformed Talent Acquisition
VIDEO = GLOBAL PRESENCE
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How Social Media Has Transformed Talent Acquisition
VIDEO = BRAND IMPRESSIONS
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How Social Media Has Transformed Talent Acquisition
VIDEO=MOBILE STRATEGY
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How Social Media Has Transformed Talent Acquisition
BRINGING IT ALL TOGETHER: WHERE CANDIDATES RESEARCH
Consistent Branding
Showcase Employee
Videos
Social Promotion
Live Social Feeds
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How Social Media Has Transformed Talent Acquisition
CANDIDATE EXPERIENCE BEFORE SOCIAL
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How Social Media Has Transformed Talent Acquisition
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How Social Media Has Transformed Talent Acquisition
CANDIDATE EXPERIENCE WITH SOCIAL
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How Social Media Has Transformed Talent Acquisition
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How Social Media Has Transformed Talent Acquisition
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How Social Media Has Transformed Talent Acquisition
CANDIDATE ENGAGEMENT BEFORE SOCIAL
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How Social Media Has Transformed Talent Acquisition
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How Social Media Has Transformed Talent Acquisition
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How Social Media Has Transformed Talent Acquisition
CANDIDATE ENGAGEMENT WITH SOCIAL
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How Social Media Has Transformed Talent Acquisition
Engagement Wins
-6,140 people reached (100% organically)
-34 “Likes”
-14 Shares
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How Social Media Has Transformed Talent Acquisition
Engagement Wins
-6,012 people reached (100% organically)
-72 “Likes”
-28 Shares
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How Social Media Has Transformed Talent Acquisition
Engagement Wins
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How Social Media Has Transformed Talent Acquisition
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How Social Media Has Transformed Talent Acquisition
RECRUITING TECHNOLOGY BEFORE SOCIAL
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How Social Media Has Transformed Talent Acquisition
Recruiting Technology Before Social
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How Social Media Has Transformed Talent Acquisition
RECRUITING TECHNOLOGY WITH SOCIAL
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How Social Media Has Transformed Talent Acquisition
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How Social Media Has Transformed Talent Acquisition
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How Social Media Has Transformed Talent Acquisition
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How Social Media Has Transformed Talent Acquisition
RECRUITMENT MARKETING SOFTWARE
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How Social Media Has Transformed Talent Acquisition
OPEN WEB SOURCING AGGREGATORS
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How Social Media Has Transformed Talent Acquisition
• Image of recruitment Excel spreadsheet
RECRUITING ANALYTICS / METRICS BEFORE SOCIALRECRUITING ANALYTICS / METRICS BEFORE SOCIAL
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How Social Media Has Transformed Talent Acquisition
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How Social Media Has Transformed Talent Acquisition
RECRUITING ANALYTICS / METRICS AFTER SOCIAL
Company ReputationEngagement
Brand Awareness vs.Talent Competitors
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How Social Media Has Transformed Talent Acquisition
You Need Help from Employees and Leadership to Make Your Social Strategy Successful
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How Social Media Has Transformed Talent Acquisition
Questions?
@WillStaney on Twitter
Come see me right after this in the expo at the Glassdoor
booth #1680!