how social media has changed the spread of news
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How Social Media HasChanged the Spread of News
By: Isabella O'Malley
Images: cc via Flickr.com
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The number of internet users worldwide isestimated at 3.17 billion people (1).
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Approximately 60% of US adultsget their news from social media
(2).
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66% of Facebook users and 59% ofTwitter users get their news from the
respective sites (2).Images: cc via Flickr.com
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We check our phones approximately150 times a day, which allows us to
stay in constant reach of newsupdates, instead of waiting for the
morning paper the next day (3).
Image: cc via Flickr.com
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Following news accounts on socialmedia allows for instantaneous
updates from verified and reputablesources, which allows us to learn
about, share, and follow accurate andlive updates from anywhere in the
world.
Images: cc via Flickr.com
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The news section on Facebook has a trendingsection, which is determined by engagement,pages that the user has "liked", and the user's
location (4).
Image: cc via Flickr.com
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On a computer, the Facebook trending topics aregrouped into 5 categories: all news, politics,
science and technology, sports, andentertainment (4).
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News regarding global crisisoften become trending topics,such as natural disasters and
acts of terrorism. Throughsocial media, people can share
their reactions to such newsand can raise awareness.
Image: cc via Flickr.com
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#showingsupport
#raisingawareness
Some critics argue that supporting causeson social media only creates an impressionof support and that supporters may appear
more engaged than they actually (5).
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Clicktivism: the use of digitalcommunication technologies in
support of worthy causes (5). Image: cc via Flickr.com
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Examples of sites that rely on clicktivisminclude:
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Kadi McDonald explains that millennials careabout what others think. When we make
decisions, especially good ones- like making acontribution to a cause – we want our friends and
family, and our entire social media network, toknow about it (6). Image: cc via Flickr.com
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Clicktivism awarenessproved to be successful;
the viral “ALS IceBucket Challenge”
raised 800% over whatwas raised during the
same period theprevious year (5).
Image: cc via Flickr.com
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According to websites Avaaz and
Change.org, for social media support to
be effective, online activism must be
backed with real world activism: letters
to government officials, advocacy
meetings, public demonstrations (7).
Image: cc via Flickr.com
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How longdoes theimpact
last?
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Of the 70% peoplethat use social media
to learn aboutchanges they can
make in their lives tocreate positive social
or environmentalchange, only 25%made changes (8).
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There is always bias in the news wereceive. The “Trending Topics” on
Facebook, which reaches 1.7 billionpeople, has recently been criticized for
intentionally excluding conservativenews with regards to the upcoming US
presidential election (9).
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Different content reaches different people. OnFacebook, women are more likely to regularly
see posts about health, entertainment andpeople and events in their community, whileposts about weather, entertainment, crime,
and health are more commonly seen by womenon Twitter (10).
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While some criticsemphasize the
negatives of newssharing on social
media and theresulting rise of
clicktivism,obtaining newsthrough social
media has allowedfor more exposure
to causes thatotherwise wouldnot have had an
audience.
Image: cc via Flickr.com
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References:External:
(10) Barthel, M., Shearer, E., Gottfried, J., & Mitchell, A. (2015, July 14). The Evolving Role ofNews on Twitter and Facebook. Retrieved from http://www.journalism.org/2015/07/14/the-
evolving-role-of-news-on-twitter-and-facebook/ Chaykowski, K. (2016, May 11). Why Facebook's Trending News Controversy Is A Good Thing.Retrieved from http://www.forbes.com/sites/kathleenchaykowski/2016/05/11/why-facebooks-
trending-news-controversy-is-a-good-thing/#7827f622251b (4) Facebook. (n.d.). Retrieved from https://www.facebook.com/help/737806312958641
(2) Gottfried, J., & Shearer, E. (2016, May 26). News Use Across Social Media Platforms 2016.Retrieved from http://www.journalism.org/2016/05/26/news-use-across-social-media-
platforms-2016/ (1) Number of internet users 2005-2015 | Statistic. (n.d.). Retrieved from
http://www.statista.com/statistics/273018/number-of-internet-users-worldwide/
Course sources:(7) Kielburger, M., & Kielburger, C. (2015, April 10). A click is not enough to have impact onworld. Retrieved from http://cnews.canoe.com/CNEWS/World/2015/04/10/22337541.html
(3) Martix, Sidneyeve. “Module 02: Online Friendship.” Film 260S Digital Culture Trends. (6) Moodle. Martix, Sidneyeve. “Module 04: Social Good.” Film 260S Digital Culture Trends.
Moodle. Sharma, R. (2010, August 20). (5) Stop Pouring Ice on Clicktivism. Retrieved from
http://www.huffingtonpost.com/ritusharma/stop-pouring-ice-on-click_b_5692555.html Stern,C. M. (2015, March 31).
(8) In Praise of Clicktivism. Retrieved from http://www.huffingtonpost.com/caryl-m-stern/in-praise-of-clicktivism_b_6978314.html
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