how social media can help jumpstart your business
DESCRIPTION
A presentation designed to help budding new business owners how to use social media networks to get their very first one or two clients.TRANSCRIPT
The Secrets of Social Marketing (Or How to Get Your First Client)
The New Media Universe The Global Online Population is 2.085 billion , which is equal to 30% of the total world population . Global Time Spent Online per month is 35 billion
hours which is equivalent to almost 4 billion years. 1.73 billion people
throughout the world are on social networks. One of these could be your
first customer.
• Company Name (trademarked)
• URL (easy to remember)
• Website
• Company Email
• Business Cards
• Office Décor
• Clothing
Why are Social Networks Your New Best Friend?
• You can use social platforms that make the most sense for your business type – b2b, e-commerce, goods, services, or entertainment – to get your first one or two clients.
• Access to and use of social networks is free, unlike advertising
• Social networks connect you with a virtually unlimited pool of relevant business contacts locally, nationally or even globally.
Pick Your Platform Wisely
Visual
Non- Visual
Less Gravitas More Gravitas
15 Best Practices of Social Marketing (or How to Rustle Up Your First Few Clients)
The Top Fifteen
• Make sure your website is attractive, up-to-date and professional looking.
• Blog frequently to increase customer acquisition.
• Distribute a monthly press release.
• Convert website traffic into leads using a call to action in social media.
• Study competitive social profiles.
• Offer discounts and deals.
The Top Fifteen
• Run competitions.
• Appear to be the top expert in your field.
• Start using videos to market your business.
• Use google search.
• List your business on social based media and apps.
• Keep your social network profiles up to date.
The Top Fifteen
• Post a few times a week on relevant platforms.
• Share content that is valuable to users.
• Engage actively – follow, share, re-tweet, like.
• Optimize your website continuously.
• Utilize content marketing – distribute content across all channels.
• Have a editorial calendar – schedule/target social marketing activity.
Conclusion
A good social marketing strategy can stretch a dollar a long way.
Take advantage of the most efficient way to secure your first one or two customers.
The only investment required is time, talent, and your passion with the right social platforms for your
business.
Appendix
Good for….
• Connecting with “friends”
• Entertainment, travel, fashion, beauty, consumer goods, restaurants and non-profit business organizations.
• Combining text and visual
• Creating a business page, club or meet up
• Tests and sweepstakes
• Getting customer feedback
No so much….
• Lacks gravitas for B2B of skilled/ professional services
• Hard to control what is being said about you or your company – lot’s of feedback
• Being a credible “industry expert”
Linked In
Good for…. • Establishing professional contacts
• Locating sales prospects, employee candidates, old colleagues.
• Touting your industry expertise
• Being located by interested business prospects
• Joining trade organizations
• Identifying likely customers
• Driving customers to your website
No so much….
• Poor visual platform
• Less animated and lively -- inability to employ creative messaging
• A charge for premium services
Good for…. • Visual products like beauty,
shoes, hair, fashion, food • Bigger images • Works well for products and
services that people are passionate about.
• Allows people to collect information about you and refer back to it
• Driving people to your website • More about the product than
the company
No so much….
• Products and services lack visual interest
• Useless if you have no images
Blogger
Good for…. • Really touting your expertise by
blogging about your field or business
• Deploying information to amplify your message
• Directing prospects to your website
• Showing images/demonstrations product.
• Generating a core following
• Finding/impressing industry peers
• Getting valuable feedback
No so much….
• Blogging requires dedicated time
• Need to constantly refresh topics and images
• Proclivity for writing
Good for…. • Short, concise messages • Directing people to your site • Making important announcements • Connecting with like peers • Staying on top of industry
news/updates • Giving industry news/updates to
become the resident expert • Generating a core following • Ability to connect with hard to reach
people • Trends • Finding like minded people • Promoting events, TV shows, movies
No so much….
• No in-depth information
• Requires consistent social presence
• Harder to “break though” with more elaborate social marketing etiquette/techniques
Good for….
• Pictures with captions
• Telling visual stories
• Highly visual products and services
• Event and entertainment marketing
• Contests
• Finding customers who already like your products
No so much….
• No in-depth written information
• Non-visual products or services
You Tube
Good for….
• Video
• Telling visual stories
• Product Demonstrations
• Entertainment Promotion
• Independent video
• Education
• Contests
• Finding customers who already like your products
No so much….
• No in-depth written information
• Non-visual products or services
For More Information Contact:
Kay Lucas, CEO [email protected]
201.957.2883 https://mediasenseinc.com