What’s a tweet &

why do I care?Brian Cauble

Social Media?

• Twitter?

• Facebook?

• Blogs?

• LinkedIn?

@briancauble@briancauble

It’s a Tool

@briancauble@briancauble

Relationship Tool

@briancauble@briancauble

Relationship Tool

“It’s not what you know, it’s who you know”

- Some guy that was wrong

@briancauble@briancauble

Relationship Tool

NOT EXACTLY!!!

@briancauble@briancauble

Relationship Tool

“It’s not who you know, it’s who knows you”

- Some guy that was right

@briancauble@briancauble

Relationship Tool

• What?

• Create & maintain relationships w/:

• Customers

• Business Partners

• Sources of Referrals

• Why?

• People do business w/ those they like & trust

• How?

• Twitter, Facebook, LinkedIn@briancauble@briancauble

Thought-leadership Tool

@briancauble@briancauble

Thought-leadership Tool

• What?

• Share ideas & expertise

• Shape your industry

• Why?

• Companies will look to you for insight & vision

• How?

• Blogs & Twitter@briancauble@briancauble

Change-agent Tool

@briancauble@briancauble

Change-agent Tool

• http://pumpkinthedog.wordpress.com

@briancauble@briancauble

Change-agent Tool

• What?

• Organize groups, charities, events

• Organize people to support a cause

• Why?

• It’s the right thing to do & yes, it will help you in business.

• How?

• Blogs, Twitter, Facebook, LinkedIn (groups)@briancauble@briancauble

Principles to Follow

Interesting

@briancauble@briancauble

Principles to Follow

Engaged

@briancauble@briancauble

Principles to Follow

Authentic

@briancauble@briancauble

Principles to Follow

Helpful

@briancauble@briancauble

Principles to Follow

Humble

@briancauble@briancauble

Principles to Follow

Passionate

@briancauble@briancauble

The Process

Phase I - Build your network

@briancauble@briancauble

The Process

Phase 2 - Meet new people

@briancauble@briancauble

The Process

Phase 3 - Learn to share

@briancauble@briancauble

The Process

Phase 4 - Be a change agent

@briancauble@briancauble

Brian Cauble@briancauble

www.linkedin.com/in/briancauble

www.appsolutegenius.com