how sms and email marketing work together
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HOW SMS AND EMAIL MARKETING WORK
TOGETHER
Featuring: Lisa Furgison
Marketing Specialist
SMS and Email Marketing Defined
•SMS marketing – Use of text messages to reach your target audience.
•90% of texts are read within 4-6 minutes of delivery.
•Email marketing – Use of email to reach your target audience.
•Email remains one of the top forms of communication.
•SMS Marketing + Email Marketing = Increased Revenue
SMS and Email: The Perfect Combination
• It’s a smartphone world. Both email and texts are checked on smartphones.
•Both SMS marketing and email marketing are forms of two-way communication.
•SMS and email marketing can support one another.
•Example: Invite customers to an upcoming webinar via email. Send a text message reminder the day before the event.
SMS and Email: The Perfect Combination
•By combining SMS and email, you’re diversifying your marketing strategy. Increase diversity = Increase your reach.
•Double-up efforts. If a customer misses your email, you could catch them via text instead.
•Embrace the future of marketing. It’s not hype, SMS and email marketing are two of the best ways to reach your increasingly digital audience.
Tips to add SMS to Email Marketing
•Make a plan
•What information should be in an email? What should be in a text?
•Keep it short
• Emails are short, texts are even shorter. You have 160 characters.
•One call to action
• Emails can have several, texts should have only one.
Tips to add SMS to Email Marketing•Test frequency
• Like email, you need to find a frequency that works.
•Use in-store signage
•Use in-store signage to get customers to sign up for text alerts.
SMS and Email Examples
• The big sale
• EMAIL: Send complete details about an upcoming sale several days in advance.
• TEXT: Send a text on the day the sale starts with added discounts.
SMS and Email Examples
• Text to join our email list
• TEXT: Encourage email sign up.
• EMAIL: Encourage text message sign up.
SMS and Email Examples
• New product or service
• TEXT: Send text when new item is available.
• EMAIL: Send email a week before new item arrives to get audience excited.
SMS and Email Examples•Events
• EMAIL: Invite guests. TEXT: Remind guests the day before the event. TEXT: Day of the event send a link with directions.
• Newsletters
• EMAIL: Send full newsletter out to email list. TEXT: Send a link to one of your newsletter articles that’s on your blog.
• Contests
• EMAIL: Tell audience about contest, include the rules, encourage sign up. TEXT: Send a follow up text to encourage participation.
Juvlon’s SMS Features• Juvlon offers SMS marketing features
• Personalize a text with a customer’s name
•Automatic link shortening
• Schedule a time for message to go out
•Reports – track your success
•To learn more:
• Juvlon.com
Juvlon Email and SMS Marketing
Run data enrichment campaignsRun an email campaign to get missing mobile numbers or an SMS campaign to get email addresses from your customers
Make your SMS campaigns InteractiveAdd a trackable link in your SMS and track your customers' activity when they tap on the link.
Automate your marketing using Cross-Channel TriggersTrigger an email through a tap on an SMS or trigger an SMS via a click on an email
Juvlon Email and SMS Marketing
Reduce invalid email addressesWith a click, send an Update SMS to all customers whose emails have bounced
Improve customer engagementWho interacted most with your past messages, on which channel? Send messages to customers on their preferred channel
Contact one-point support for both channels
Multi-channel reporting and subscriber activity tracking on both channels
Contact us•Feel free to ask questions.
•Contacts
•Smita More: [email protected]
•Lisa Furgison: [email protected]
•You can see all of these examples on the Juvlon blog
www.juvlon.com/blog