how smartphones change human behavior ?
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How smartphones change human behavior ?
ESIL- 2012 - How smartphones change human behavior ?
Introduction
I . What’s a smartphone ?II. Smartphones impact on human’s social lifeIII. Smartphones impact on human’s workIV. Smartphones impact on consumers and business
Conclusion
ESIL- 2012 - How smartphones change human behavior ?
ESIL- 2012 - How smartphones change human behavior ?
Smartphones are changing how people live and work
4/10 people own a smartphone
Over 100 million smartphones sold in 2011 compared to 60 million in 2010
Own a smartphone is becoming a norm for people
ESIL- 2012 - How smartphones change human behavior ?
+ =
mobile phone
ESIL- 2012 - How smartphones change human behavior ?
+ =
mobile phone
PersonalDigital
Assistant (PDA)
ESIL- 2012 - How smartphones change human behavior ?
+ =
mobile phone
PersonalDigital
Assistant (PDA)
Smartphone
History
1992ESIL- 2012 - How smartphones change human behavior ?
19961992
History
1992ESIL- 2012 - How smartphones change human behavior ?
199719961992
History
1992ESIL- 2012 - How smartphones change human behavior ?
History
ESIL- 2012 - How smartphones change human behavior ?
2000
20072000
History
ESIL- 2012 - How smartphones change human behavior ?
Operating system
ESIL- 2012 - How smartphones change human behavior ?
• Apple’s iOS
• Google’s Android
• Microsoft’s Windows phone
• Nokia’s Symbian
• RIM’s BlackBerry OS
• Embedded Linux distribution: Maemo and MeeGO
ESIL- 2012 - How smartphones change human behavior ?
Social life
- Human are a social species, and people have a need for information and to communicate with one another. Telecommunication technologies intensify these needs.
- 4 out of 10 people now own a smartphone
- People use smartphones for entertainment and social networking
ESIL- 2012 - How smartphones change human behavior ?
Social life
ESIL- 2012 - How smartphones change human behavior ?
Education- Enable students to stay connected on and off campus
- Educators and students have mobile access to the communications and information they need.
- Conduct research / Update records / Collaborate with peers
- It make E-learning more easier
ESIL- 2012 - How smartphones change human behavior ?
But…
- Constant brief interruption change the way people live and making it harder for them to stay focused.
- Smartphones destroy the ability of people to interact directly
with other human.
-People do not listen to their friends as they are focused on the screen
-Limits the use of resources
such encyclopedias and books
ESIL- 2012 - How smartphones change human behavior ?
- Employees appreciate the mobility capacity of smartphones: stay constantly reachable.
-Access to their companys’ data out of the office, to their emails…
It make him more productive
ESIL- 2012 - How smartphones change human behavior ?
- 79% of people using smartphone used to carry out business instead of an office phone.
- 34% of small businessmen are using smartphones more than computers
- 7% entrepreneurs have stopped carrying laptops while traveling for business; they use smartphones!
It make him more productive
ESIL- 2012 - How smartphones change human behavior ?
Smartphones have also made practicing medicine more efficient
- With the use of smartphones, communication with patients, nurses and hospital staff is faster
- There is lot of information, literally, at their hands
- 67% of primary care physicians and 61% of specialists now have smartphones!
ESIL- 2012 - How smartphones change human behavior ?
However…
- Employees my lose interest in meeting
- It presents a lack of oral communication
- Decreased the interaction between workers
-They can take their office anywhere: conduct business on vacation!
- They are never away from work.
ESIL- 2012 - How smartphones change human behavior ?
Impact on consumers- In the last 2-3 years, smartphones have increased consumers’ acess to the web.
- Consumers’ buying behavior has started to change in a greater number of markets.
- Consumers are using its applications to form habits that integrate Internet use into basic everyday activities: GPS, looking for a restaurant, looking for the cheapest gas station
ESIL- 2012 - How smartphones change human behavior ?
Impact on business
- Create a new markets and new business: mobile ads, mobile marketing, mobile users category…
- Create new business (startup) to develop smartphones applications
ESIL- 2012 - How smartphones change human behavior ?
- Research has found that smartphone satisfy all people social communication needs. But this could lead to addiction.
- It is harder to draw a line where technological communication must end and human interaction must begin.
As good as smartphones are,
the negative effects « may »
outweighing the positives.
Bibliography
- Wikipedia: en.wikipedia.org
- Imperial Valley Press: ivpressonline.com
- MIT Sloan Management Review: sloanreview.mit.edu
- Pikaba: pikaba.com
- The Lipstick Economy blog: jamiedunham.wordpress.com
ESIL- 2012 - How smartphones change human behavior ?