how should college unions adapt to the age of social media? omar wasow
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How Should College Unions AdaptHow Should College Unions AdaptTo the Age of Social Media?To the Age of Social Media?Omar WasowOmar Wasow
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IntroductionIntroduction
• Thanks– Michelle Smith, Dir. of Educ. Programs & Services– Kim Harrington, Conf. Program Team Volunteer – Jeremy Schenk, Conf. Program Team Volunteer – ACUI– Kenny Rahtz, Greater Talent Network
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IntroductionIntroduction
• Question: – Why is social media relevant to college unions?
• 65 users, #acui2010, 641 tweets
• Answer:– Social networks and college unions are both
platforms for building community. – Future success will require winning on both fronts.– Strategies for both overlap:
• nurture community • support network effects
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QuizQuiz
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Question 1Question 1
• What percent of Gen Y (18-32) use social networking sites?– 0-20%– 21-40%– 41-60%– 61-80%– 81-100%
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Question 2Question 2
• What percent of “Young Boomers” (45-54) use social networking sites?– 0-20%– 21-40%– 41-60%– 61-80%– 81-100%
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Generational Differences Generational Differences in Online Activitiesin Online Activities
Online Teens (12-
17)
Gen Y
(18-32)
Gen X
(33-44)
Younger Boomers (45-54)
Older Boomers (55-63)
Silent Generation
(64-72)
Get info about a job
30% 64% 55% 43% 36% 11%
Send instant messages
68 59 38 28 23 25
Use social networking
65 67 36 20 9 11
Read blogs 49 43 34 27 25 23
Source: Source: Pew Internet & American Life Project, “Generations Online in 2009,” January 28, 2009, Data from December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total internet users, and margin of error is ±3%. Online at <http://www.pewinternet.org/PPF/r/275/report_display.asp>
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Question 3Question 3
• What percent of teens have ever placed their cell phone on or right next to their bed while sleeping?– 0-20%– 21-40%– 41-60%– 61-80%– 81-100%
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Do You Sleep with Your Cell Do You Sleep with Your Cell Phone?Phone?
Source: Pew Internet & American Life Project, “Millennials - A Portrait of Generation Next,” p. 6, February 2010, online athttp://pewsocialtrends.org/assets/pdf/millennials-confident-connected-open-to-change.pdf
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My StoryMy Story
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Who Am I?Who Am I?
• Grad student– African American Studies and Political Science
• Co-founder, BlackPlanet.com– Four million active users each month
• Internet Analyst– MSNBC, WNBC, Today Show, Tavis Smiley, Oprah
• Board Member– Brooklyn Excelsior Charter School
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Who Am I?Who Am I?
• Nerd
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Your StoryYour Story
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Who Are You?Who Are You?
• I have turned on a computer?• I have sent an email?• I was dumped by an ex-lover by email?• I am registered with facebook?• I have posted a “status update”?• I have “tweeted”?• I have my own blog?• I have more than 100 followers on twitter?• I have more than 500 followers on twitter?• My name is HAL?
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College Unions and College Unions and Network EffectsNetwork Effects
• Does it get better as more people use it?
• If you’re running a college union you’re in the network effects business– Seed a marketplace
• Collect information about people, events, etc.– Streamline the marketplace
• Connect people to each other, orgs, events – Facilitate deeper relationships
• More & better information and introductions
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College Craigslist?College Craigslist?
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Event Matchmaker?Event Matchmaker?
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Volunteer Matchmaker?Volunteer Matchmaker?
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Campus Wiki?Campus Wiki?
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Online & Offline Games?Online & Offline Games?
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Real Time Tweets of Campus Life?Real Time Tweets of Campus Life?
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Online Tools for Organizing?Online Tools for Organizing?
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Campus Meetups?Campus Meetups?
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ConclusionConclusion
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Ten Homework AssignmentsTen Homework Assignments
1. Set-up a personal Twitter account, set up a bit.ly account use a hashtag, get to 100 followers
2. Read a free chapter from Clara Shih’s The Facebook Era or 10 articles on Mashable.com
3. Post status updates to your personal facebook account every day for two weeks
4. Create a twitter feed and a fan page for your college union and get to 500 fans or followers
5. Curate a set of Twitter Groups (like Ed)
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Ten SuggestionsTen Suggestions
6. Create a program to train students in effective event planning and marketing through social media
7. Build a campus wiki
8. Publish useful campus data (i.e. calendar) and organize a contest for students to harness the data
9. Partner to develop a campus mobile app and/or a facebook app.
10. Form coalitions to build college union versions of major social media applications (i.e. craigslist, going, meetup, volunteermatch)
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ConclusionConclusion
• Social media is a massive ecosystem of innovations that allows people to tap the deeply human desires to connect, communicate, create and exchange
• College Unions are ideally suited to bridge offline and online worlds
• To succeed in social media, however, you’ve got to join the conversation
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Gracias! Gracias! Greater Talent Network - Booth 316Greater Talent Network - Booth [email protected] [email protected] omarwasow.com