how should a company respond to a competitor's price change
TRANSCRIPT
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COMPETITOR’S PRICE CHANGES
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Homogeneous Product Market -Other Firms might not match
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Leader Rolls back!!!
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Non-Homogeneous Product Markets -4 Issues
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Resolving EXCESS CAPACITY
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NO RESPONSES from our side Consequences
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Others’ Possible Reaction
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LOW COST COMPETITORS -Aggressive Price cutting
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Differentiate Poducts
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Introduce Low cost Venture
Reinvent as a Low cost player
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Created by Subhasis Panda, IIT Bombay, during an internship by Prof.Sameer Mathur, IIM Lucknowwww.IIMInternship.com