how selecting the right keywords helps your brand build a loyal community
TRANSCRIPT
How Selec)ng The Right Keywords Helps Your Brand
Build A Loyal Community
Ronell Smith [email protected] | @ronellsmith
Finding The Best Right Keywords
Finding The Best Right Keywords
Finding The Best Right Keywords
Finding The Best Right Keywords
Finding The Best Right Keywords
Value Of Finding The Right Keywords
7 Tac)cs For Going From Keywords To
Community
#1 – Begin From Within
Passion must flow
from inside out.
Internal Team Must Embody Passion
#2 – Go From Zero To One
Numbers aren’t the goal—at
first
“The perfect target market for a startup is a small group of particular people concentrated together and served by few to no competitors.”—Peter Thiel
#3 – Community > Audience
Don’t trust
the numbers
Buffer: The Cost Of Relying On Audience
2.5% Folks who’ll share and interact
with your content
Help Them & They’ll Return The Favor
Marke)ngImagina)on
“[People] don't want quarter-inch bits. They want quarter-inch holes.” –Leo McGinneva
#4 – Be human
People connect
with people
Show Some Personality
Give Them Something/Someone To Root For
#5 – Delight them with content and interaction
A little attention
goes a long way
Don’t Be Afraid To Take Risks
#6 – Use content to promote loyalty
Shh… Don’t tell
competition
Parse.ly
Content Loyalty Aids Community Building
Become The Source For Great Content
Parse.ly
Hubspot
Find The Right Content For Your Brand
Find & Share Popular Content
#7 – Invite contributions from audience
People love being
singled out
Community Members Enjoy Crea)ng Content
Collaborate With Non-‐compe)ng Brands
Compe))on Your Brand
Loyal Communi)es Make 10X Possible
Moz
“In a shifting landscape, your best defense (and your best offense) is a passionate [community]. People who believe in what you do. People who believe in who you are.”—Eric Enge
Moz
They’ll FIGHT For Your SURVIVAL
