how sales reps can use linkedin to grow sales
TRANSCRIPT
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HOW SALES REPS CAN USE
LINKEDIN TO GROW SALESDarrell Amy Larry Levine
Chief Innovation Officer Social Sales Strategist
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AGENDA
• The Opportunity
• Three Ideas to Use LinkedIn to Generate New Sales
• How You Can Support Your Reps
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dealer-marketing-systems
@DlrMktgSys
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214.224.0050
dealer-marketing-systems
@DlrMktgSys
WHY IS THIS VIDEO RELEVANT?
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THE TRADITIONAL SALE
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Always Be
Connecting
NEW ABC’S OF SELLING
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BUYER 2.0
• Researches online
• Tunes out traditional tactics in favor of educational content
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• 57% of buying process is complete before talking to
sales
• Consumers are also 71% more likely to make a
purchase based on social media referrals.
Source: Corporate Executive Board
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dealer-marketing-systems
@DlrMktgSys
www.dealermarketing.net
214.224.0050
dealer-marketing-systems
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1. MINE FIRST LEVEL CONNECTIONS
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LINKEDIN ADVANCED SEARCH
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235 Results
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2. CONNECT WITH KEY INFLUENCERS
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HOW TO CONNECT TO PROSPECTS
• LinkedIn Invitation
– Personalize the greeting – never the standard “I’d like to connect
with you” message
– Find a common thread to speak to(ex. Part of same group, both
graduated from the same college, common connections)
– Give them a reason “why” to connect
– Connect with key influencers during the sales process
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dealer-marketing-systems
@DlrMktgSys
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3. BUILD YOUR PERSONAL BRAND
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PROFILE PAGE
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HOW YOU CAN HELP YOUR REPS
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LEAD THE WAY
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DEALERSHIP SOCIAL MEDIAPlatform What How Often? Why?
LinkedIn Links to blog articles on your website
Links to press releases from your partners
Weekly Thought leadership
Recruiting
Twitter Links to blog articles
Links to press releases
Links to interesting tech articles
Daily Search engine optimization
Position as tech leader
Facebook Pictures of employees/clients
Charity events
Weekly Personal connections with
prospects
Recruiting
Google+ Links to blog articles on your website
Links to press releases from your partners
Weekly Search engine optimization
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TRAIN YOUR TEAM