how sales promotion can help your business to drive sales and create brand awareness?

Sales-PromotionsDel iver ing Your Promise

2 www.sales-promotions.com

Who We Are

What We Do

Sales-Promotions is a recognised leader in the Promotional Management and Fulfilment Industry. From cashback campaigns to loyalty programs, sweepstakes to premium gift promotions, we provide the most comprehensive and sophisticated fulfilment service available.

Throughout the years, we have been responsible for a huge number of successful local, pan European and global sales promotion campaigns. We have worked with hundreds of multi sector clients, ranging from large multinationals to single country retailers, to deliver the most efficient and cost effective sales promotions possible. During this time, we have built a valuable reputation for reliability, trustworthiness and dependability.

Our service is designed to ensure that your promotional campaigns always meet the key business objectives and enhance your core brand message.

Sales-Promotions is the trading name for Interpay Sales Promotions, a member of The Taxback Group.

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Satisfaction Guarantees & Warranty Programs

Loyalty Incentive Programs

Cashback Promotions

Trade-Ins & Try Before You Buy

Sweepstakes, Quizzes & Competitions

Premium Gift Promotions

Branded Prepaid Debit Cards

Our Promotional Platforms

www.sales-promotions.com 3

Cashback PromotionsCashback is one of the most effective and popular sales promotion platforms available. With average redemption rates of 25-35%, it is a highly cost effective solution for companies seeking to dramatically increase their sales without incurring the costs involved with discounting.

Thanks to our well established international money transfer business, Sales-Promotions can deliver multi denominational cheques and BACS transfers to consumers all over the world.

Using state-of-the-art technology in a closely monitored and secure environment, our dedicated Promotions Team provides the following ‘end to end’ fulfilment services:

Well established and highly effective promotional tool Increases sales, whilst maintaining original price and margin Easy and quick to set up and run Creates competitive advantage by maximising efficiencies and stimulating sales Useful for clearing excessive inventory, moving mature products or trialling new ones Opportunities for ‘post sale’ interactions with the customer, including: Data Capture, Demographics, Market Research and Cross Selling

Campaign Set Up and Management

Promotional Micro Site Design

Claim Handling & Validation

Email Notifications

Multilingual Customer Services

24/7 Customer Payment Tracking

24/7 Live Client Reporting

Cheque & BACS Transfers

Why Choose Cashback?


VAT Rebates on Cashback Promotions

As a result of running Cashback campaigns, companies may be entitled to recover VAT on the amount of cash back paid to the customers. Sales-Promotions will not only ensure that your Cashback/Rebate Promotions are VAT compliant, but our VAT reclaim service means that you may also benefit from a potentially cost-neutral promotion.

For example, a consumer electronics company runs a €50 cashback promotion in Ireland on a digital camera at an RRP of €250. Assuming that 100,000 units are sold, and using the 25% average redemption rate of 25,000, the potential amount of overpaid VAT is €234k. By engaging in our services, this results in a VAT refund of approx. €164k on the entire promotion or a saving of approx. €6.50 per claim.

Cashback vs Discount Promotions

Studies show that cashback promotions achieve very favourable sales volumes in comparison to instore discount promotions. However, with an average redemption rate of only 25-35%, compared to 100% with discounts, cashback is a far more cost effective option.

For example, a €50 cashback promotion selling 2,000 units at an RRP of €200 and using a redemption level of 25%, will yield an estimated saving of €73,500 over a traditional discounted promotion. This figure also takes into account all fulfilment and processing costs.

Use our online calculator to find out how much you could save.

Use our online calculator tofind out how much VAT you could claim back from your Cashback Promotion.

*SP Fees are for illustrative purposes only. Fees vary by volume and program complexity.


Gift with Purchase/Premium PromotionsGift with Purchase or Premium Promotions are a great way for companies to maximise sales whilst maintaining their desired price point.

Over the years Sales-Promotions has managed many of Europe’s largest premium promotions. Our dedicated Promotions Team provides the following services as part of our ‘end to end’ fulfilment program:




Email Notifications


24/7 Customer Payment Tracking


Added Value Item/Gift Storage & Dispatch

Whether it’s a free gift, cashback or an instant win campaign, on-pack promotions are an ideal way to effectively communicate this to customers. The key benefits associated with on-pack promotions include:

Encourages impulse and repeat purchases Distinguishes your brand from competitors Enables you to feature key promotional text in minimal space Creates in-store attention value Stimulates interaction and engagement with customers, i.e. can include gaming element Allows you to target customers where they make buying decisions

On-Pack Promotions


Loyalty Incentive Programs

Program Options

Benefits of Successful Loyalty Schemes

Loyalty programs are structured marketing campaigns that reward and encourage loyal buying behaviour. Sales-Promotions can deliver a powerful and effective bespoke program that will generate a lasting brand experience and increased allegiance with your employees, resellers and customers. Our loyalty programs can be as simple or as sophisticated as you require, depending on your needs, goals and budget.

Purchases = Points = Prizes. Over 6,000 prizes can be selected across the EMEA region, standardising programs across multiple markets.

Points based loyalty promotions for low cash value transactions suitable for all markets including FMCG.

Branded Prepaid Debit Card Incentive Program.

Sales-Promotions will manage the entire program from ‘end to end’, including all further contact with the resellers. Our dedicated Promotions Team provides the following fulfilment services:

Increases sales Enhances loyalty towards your brand Energises and focuses resellers Encourages success by introducing higher reward levels for increased sales

Fast, flexible and easy to manage

Creates opportunities for greater dialogue with resellers

Allows companies to get to know their resellers better

Incentivises resellers to undergo reward based training modules

Campaign Set up and Management


Registration of Resellers

Email Notifications


Loyalty Gift Distribution


Validation of Sales Figures


Sweepstakes, Contests & CompetitionsSweepstakes, contests and competitions are a highly cost effective means of building brand awareness and driving sales. They are a great way to generate enthusiasm and excitement in consumers as well as encouraging high levels of brand involvement. Prizes can be in many forms such as cars, holidays, electronics and gift vouchers.

Due to the sometimes highly complex legal regulations that surround many of these promotions, it is vital that you can rely on us to provide the most trustworthy and comprehensive support available.

Highly effective promotion for leveraging events Highly cost effective form of sales promotion, due to ability to limit prize values Relatively low redemption rates compared to other promotional platforms Creates goodwill, increases brand awareness & inspires greater consumer involvement with products

Excellent means of data capture and lead generation

Our dedicated Promotions Team provides the following ‘end to end’ fulfilment services:

Promotional/Logistical/Tactical Planning

Legal Review

Drafting of Official Rules



24/7 Multilingual Customer Services

Winner Selection & Notification

Prize Fulfilment

PO Box Procurement

Benefits of Sweepstakes, Contests and Competitions


Fully Branded Prepaid Debit CardsSales-Promotions offers clients the option of making payments using a fully branded Prepaid Debit Card. Prepaid cards are an ideal way to replace cheques and bank account transfers when implementing any of the following promotions:

Benefits of using Branded Prepaid CardsPrepaid Debit Card Personalised cards; different levels of customisation available Chip & PIN 12 Month Expiry Targeted spend Not a bank account or line of credit – customer can only spend up to the amount loaded on the card

Cardholder website Client can customise website with branding Real-time account balance & transaction history Customer Service information & FAQ’s

Program Support Custom card package, clear messaging Card & payment requests submitted by file Card issuance and account maintenance (CAS) 24/7 multi-lingual Customer Service

Cashback and Rebate Offers Loyalty Rewards Schemes Sweepstakes, Contests and Competitions Gift with Purchase/Premium Promotions


Case Study: Cashback Reward Card

Consumer purchases TomTom product (from selected range)

Consumer completes and submits online claim form for £50 Fuel Card

The fully branded prepaid card is provided to the consumer

STEP 1 STEP 2 STEP 3 STEP 4

We validate their claim and create payment file of consumers who are due to receive a card

✓


Satisfaction Guarantee and Warranty ProgramsA Satisfaction Guarantee promotion is essentially a simple promise that, if for any reason a buyer is not completely satisfied with a product or service, a refund will be made. This gives consumers the confidence because companies are “putting their money where their mouth is” and standing by the products that they manufacture or sell. Likewise, an extended warranty promotion is an excellent means of reassuring consumers they can purchase a product with confidence that in the event of manufacturer-related breakdown, the company will guarantee its repair.

Our international financial resources infrastructure allows our clients to launch Satisfaction Guarantees and Warranty Programs globally, providing peace of mind that both your products and your consumers are covered.

Increases sales Reassures first time buyers Promotes trial of new products Cost effective to set up and run Can be applied to whole product ranges Reaffirms your brand’s commitment to quality

Advantages of offering Satisfaction Guarantees and Warranty Programs


Trade-In PromotionsA trade-in promotion allows customers to exchange a product they own for a price reduction on a new product. Trade-ins are an effective way of allowing customers to feel that they are getting extra value from a previous purchase and giving up less to obtain a newer product.

Sales-Promotions, together with a network of WEEE recycling companies, has the know-how and infrastructure to effectively implement user-friendly trade-in promotions in any country. Our dedicated Promotions Team provides the following ‘end to end’ fulfilment services.



Receipt of old Product


New Product Dispatch



Email Notifications & 24/7 Payment Tracking

Benefits of Trade-In Promotions Drives sales and increases market share

Enables you to target specific competitive brands and motivate customers to switch to your product

Increases credibility and brand loyalty

Enhances public image as your company is perceived as ‘Green Friendly’

“Try Before You Buy” PromotionsTry Before You Buy” allows consumers to sample your products before buying them. It is also an ideal way to reduce consumers’ apprehension about trialling new products.

Benefits of “Try Before You Buy” Promotions Drives sales Reassures buyers Reaffirms your brand’s commitment to quality

Can encourage consumers to pay more for your premium products

Cost effective to set up and run


Coupons

Customer Satisfaction Guaranteed

Coupons are a highly cost effective means of creating brand awareness and driving sales. Whether printed on packs or issued electronically, coupons offer instantly redeemable savings on products, making them more desirable to consumers.

Sales-Promotions realises that maintaining a high level of customer satisfaction is a key ingredient in creating a successful sales promotion. That is why we have invested so heavily in creating the most efficient and sophisticated customer care facility within the industry today.

Benefits of Coupon Promotions Drives sales Creates brand awareness Rewards current customers Encourages return of former customers

Creates the opportunity to up-sell a more profitable product

Easy to measure (through the use of tracking codes)

24/7

24 hour multilingual call centres and online ‘Live Chat’ facilities which provide unparallel customer support

State-of-the-art website designs which provide the most efficient customer journey possible

Online tracking facility which allows customers to monitor the progress of their claims

Real-time reporting and analysis tools which allows clients to execute and evaluate their promotions at their own convenience

Dedicated global payment service which guarantees fast, cheap and efficient payments to customers


InSite: 24/7 Online Reporting Platform

InSite Log-in page

Dashboard page provides full overview of campaign

View reports for a specific time period and filter by Submission Status, Product/Country/Store Tracking and Transaction Status

Track funds and view reconciliation information for the promotion


How Our Service Works

Campaign Setup

Claim Handling

Implementation Registration Communication Delivery Post-Campaign Activity

ClientIdentify

Promotion Type, Markets, Products, Duration, Reward

Plan Advertising; Online, Media, POS Materials,

Tearpads, On Pack

Track Promotion Performance

and View Online Reports

End User Purchase Promotional

Product

Receive Email Notification and

Track Progress of Claim Online

Receive Points/Cashback/Prize/e-Voucher/Prepaid

Card

Register details Online, via

Email, or Fax

Why Choose Us?Increase efficiency: Companies that run their own promotions tend to incur much higher fixed costs due a lack of efficiencies. Our flexible cost structure and economies of scale can give your firm a competitive advantage. Reduce labour costs: Hiring and training staff for short-term or peripheral projects can be very expensive, and temporary employees will also require further training specific to each individual project. By outsourcing your promotional functionality, you can focus your internal resources where you need them most. Start new projects quickly: We have the resources to start a project on demand. Handling the same project in-house could involve weeks or months of planning, hiring and training the right people, and providing the ongoing support they need. Level the playing field: We can help small firms act “big” by giving them access to the same economies of scale, efficiency, and expertise that large companies enjoy.

The Eco Friendly Promotions CompanyAt Sales-Promotions we strive to be as green as possible in order to do our part to contribute to a sustainable future for all of our benefits. We have invested heavily in technology to ensure that all of our promotions can be run on a digital platform. This ensures that communications and payments can be conducted virtually, removing the need for a paper trail, and thereby reducing our carbon footprint.

Strategic Planning, Create

Database and Micro Site

Launch Micro-site(s)

Issue Points/Cashback/Prize/Prepaid Card/e-

Voucher

Send Email Notification

Receive Registrations

via Email, Fax or Online

Validate Claim and Registration

Details

Post Promotional Email

Communication

Assess Campaign Performance and

Reconnect with Customers

Reconnect with Brand


‘We have now run several promotions with Sales-Promotions, often within very short timescales. They have always been flexible enough to respond very quickly to the challenge and I have been very impressed with the level of service they provide to both the customer and the client. Sales-Promotions are definitely the right agency if you want your promotions to be dynamic and constantly evolving.

Yasbir BatchelorHead of European Promotions Epson Europe

“I have found Sales-Promotions excellent to work with - everything from campaign management to the delivery of prizes has been handled in a professional and engaging way. LG will definitely use this agency for other future campaigns.”

Su ThomasLG Mobile Marketing Manager

LG Ireland

“Sales-Promotions have always managed our campaigns to a very high standard. The team is proactive, responsive and professional, yet adding a personal touch. It has been a pleasure working with them and we will definitely run future promotions with Sales-Promotions again.”

Sandra PeilEMEA Marketing Campaign Manager

Corel Corporation

Our Clients

Client Testimonials

The “Think Global but Act Local” approach is fundamental to implementing a successful global promotion. Our systems allow flexibility within each market to tailor for the individual nuances and varying complex environments in which each business operates, while still maintaining a standardised approach. We can create localised campaigns on a global platform, allowing for great economies of scale, comparative reporting, and one point of contact for multiple activities. Our clients include:

Our Global Network

www.sales-promotions.com

Irelandt: +353 1 887 1949e: [email protected]: IDA Business & Technology Park, Ring Road, Kilkenny, Ireland

UKt: +44 20 3368 6832 e: [email protected]: 1st Floor, 277-281 Oxford Street, London W1C 2DL, UK

Bratislava • Chicago • Cluj • Dublin • Istanbul • Kaunas • Kilkenny • London

Lima • Prague • Saratov • Sofia • Sydney • Varna • Veliko Tarnovo • Warsaw

how sales promotion can help your business to drive sales and create brand awareness?

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