how quikr got 5x roi in 10 months using social recruiting

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5X ROI in 10 months with Social Recruiting. A Quikr Perspective.

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Page 1: How Quikr Got 5X ROI in 10 Months Using Social Recruiting

5X ROI in 10 monthswith Social Recruiting. A Quikr Perspective.

Page 2: How Quikr Got 5X ROI in 10 Months Using Social Recruiting

03 The Quikr Story

05 Quikr’s Recruitment Challenges

07 Social Recruiting: The Quikr Way!

11 Voila! The results speak for themselves!

Table of Content

Page 4: How Quikr Got 5X ROI in 10 Months Using Social Recruiting

You’ve heard of the classifieds, haven’t you? Well, Quikr redefined classifieds in the digital space. Community- focused, fun and easy to use, Quikr has transformed the way people connect with each other via desktop, laptop and mobile phones, and allows consumers as well as small businesses to sell, buy, rent and find things across its multiple categories.From mobile phones to real estate, cars to services, jobs to entertainment, furniture to electronics and more, it all happens on Quikr.Founded in 2008, it is the only classifieds platform not just in India but globally to go in for verticalization.

Behind the scenes of our leading cross category platform are the people who work together to create seamless experience for our consumers. We require creativity and flexibility to continuously improve our engine and gain higher speed.

consumers a month30 mn unique

Overcategoriesand

key verticals

12 5Founded in

2008

- Atul Tewari, COO, Quikr

and towns in India1000 Present in over

cities

Page 5: How Quikr Got 5X ROI in 10 Months Using Social Recruiting

Quikr’s

Recruitment Challenges

Page 6: How Quikr Got 5X ROI in 10 Months Using Social Recruiting

People is core to Quikr’s overall business strategy. In 2014-15, on the heels of its verticalization strategy, they needed talent enhancement across verticals and this led them to look for new source of finding talent at scale.

The consumer brand was well known, but not the talent brand.

Quikr wanted to expand into Bangalore, where tech talent is very competitive.

There was a need to improve the acceptance ratio of offer rollout.

The Challenges

Page 7: How Quikr Got 5X ROI in 10 Months Using Social Recruiting

Social Recruiting:

The Quikr Way!

Page 8: How Quikr Got 5X ROI in 10 Months Using Social Recruiting

Here’s a step-by-step lowdown of how Quikr and LinkedIn joined hands to redefine social recruiting.

Starting from the top and ensuring that the profiles

of the leadership team were updated

01Personal branding sessions for leaders and employees.

Revamped the career page and showcased leaders, employee testimonials, employees and team pictures.02

Revamped content with simple messaging to attract only the people Quikr wanted, highlighted their mantra of “Bigger. Better. Quikr”.03

Employee referrals were effectively used as a channel to hire relevant talent who were a good cultural fit. Referrals were socialized through branded ads on employee profiles.

04

Page 9: How Quikr Got 5X ROI in 10 Months Using Social Recruiting

And Quikr 2.0 steals the show!

Employee testimonial

across functions

The Quikr Mantra

Regular posts to build engagement, communicate

updates & celebratemilestones

Job posting

Hero imagethat talks about

Culture

Work with Us Ads

Revamped career page to narrate the talent story

Using visits to employee pro�les to amplify talent

brand reach and showcase job opportunities- talk of

automated referrals!

Attract the talent you need and engage with the rest.- Atul Tewari, COO, Quikr

Page 10: How Quikr Got 5X ROI in 10 Months Using Social Recruiting

- Atul Tewari, COO, Quikr

What's it like to work at Quikr

Taking the culture to life by showcasing employees at work

Talent spotting, branding and engagement is important in this extremely competitive and overcrowded talent market.

Fast paced, challengingand a whole lot of fun

Work on high impactproducts andtechnologies

that Impact billionsof people around

the world

People here arementors, guiding teams

and individuals to optimizetheir talent, focus on their

strengths and achieve all goals

MEET YOUR CREWTeamwork

Work with teams full of fun and motivation

Page 11: How Quikr Got 5X ROI in 10 Months Using Social Recruiting

Voila! The results

Speak For Themselves!

Page 12: How Quikr Got 5X ROI in 10 Months Using Social Recruiting

5%less than

Offer rejection rates at Quikr have come down from 30% - 35% to

5X ROI IN 10 MONTHS

across functions in India.

37 Hires

Admin

2%

HR3%

Marketing

11%

Operations

3%

Technology

54%

Sales

22%

Product

5%

Page 13: How Quikr Got 5X ROI in 10 Months Using Social Recruiting

The Talent Brand Index, a mean measurement of brand engagement and brand reachHow Talent Brand Index Works- An Example

380M+Linked Members

Talent Brand Engagement

Talent Brand Reach

Talent Brand Engagement is the number of people who have proactively shown an interest in your brand, measured by

Talent Brand Reach is the number of people who arefamiliar with you as an employer. This is the pool of talent that you have the potential to influence, measured by

Talent Brand Index

• Researching company and career pages• Following your company• Viewing jobs and applying 47,614

366,26313.0%=

• Viewing employee profiles• Connecting with your employees

The Talent Brand Indexfor Quikr increased from 3% to 16%

Page 14: How Quikr Got 5X ROI in 10 Months Using Social Recruiting

Curious about Social Recruiting?

LinkedIn Talent Solutions

Page 15: How Quikr Got 5X ROI in 10 Months Using Social Recruiting

Founded in 2003, LinkedIn connects the world’s professionals to make them more productive and successful. With over 400mn members in more than 200 countries and territories worldwide, including executives from every Fortune 500 company, LinkedIn is the world’s largest professional network.

LinkedIn Talent Solutions offers a full range of solutions to help organizations in various stages of growth recruit relevant talent, build their brand, and grow their business.

Page 16: How Quikr Got 5X ROI in 10 Months Using Social Recruiting

PRODUCTS

• Targeted search with relevant filters• Unlimited access to full names & profiles• Collaboration to prevent duplication of effort• Contact candidates via Inmail• Powerful data analytics & reporting• Build talent pipeline & future-proof

RECRUITER

KNOW MORE

KNOW MORE

KNOW MORE

KNOW MORE KNOW MORE

• Showcase your talent brand and culture• Engage candidates regularly• Personalize messaging • Showcase most relevant job listings• Access to real-time analytics

CAREER PAGE

• Get jobs in front of the right candidates• Measure impact with analytics• Get internal hires with internal job recommendations• Give jobs a viral boost

JOBS• Personalize ads based on viewer profile• Engage candidates as they interact with employee profiles• Drive traffic and engagement with higher engagement rate

WORK WITH US