How publishers can monetize on mobile in 2015

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Post on 17-Jul-2015

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<p>PowerPoint Presentation</p> <div><p> Publishers steps to </p><p> mobile ad monetization in 2015</p><p> The trends and</p><p> the opportunities</p></div> <div><p>Steps to mobile ad monetization</p><p>What is the winning formula for mobile monetization?</p></div> <div><p>www.totalmedia.co.il #</p></div> <div><p>Steps to mobile ad monetization</p><p>How do you transition from promises to value?</p></div> <div><p>www.totalmedia.co.il #</p></div> <div><p>Experimentation</p><p>Rude </p><p>Awakening A lot of time invested, with questionable ROI </p><p>Hard-nosed </p><p>calculations</p><p>How do you avoid the same lifecycle as Web &amp; Social Media?</p><p>Steps to mobile ad monetization</p></div> <div><p>www.totalmedia.co.il #</p></div> <div><p>PPE &amp; Re-engagement</p><p>Mobile programmatic &amp; premium trading </p><p>Video ad inventory on programmatic</p><p>New Mobile</p><p> ad </p><p>analytics</p><p>CPA, CPC, eCPM</p><p>Payment models</p><p>What trends should publishers be focusing on?</p><p>Total mobile ad experience across multiple screens </p><p>E-commerce and deep linking</p><p>Steps to mobile ad monetization</p></div> <div><p>www.totalmedia.co.il #</p></div> <div><p>Publishers need to change their status quo from mobile web and master monetizing on mobile. Like Google, FB, Yahoo, MS, Publishers need to step up mobile monetization and reinvent with app constellations (Source - www.Inner-active.com)</p><p>Steps to mobile ad monetization</p></div> <div><p>www.totalmedia.co.il #</p></div> <div><p>The right monetization tools</p><p>Best analytics;</p><p>forecasts &amp; alerts</p><p>The ideal technology partners</p><p>To fulfill the mobile monetization opportunity in 2015 - Publishers will need to very carefully assess the trends, tools, technologies and partners</p><p>Steps to mobile ad monetization</p></div> <div><p>www.totalmedia.co.il #</p></div> <div><p>Mobile programmatic buying expected to exceed 50% of mobile ad buys (Magna Marketing) </p><p>Mobile ad monetization trends to focus on</p></div> <div><p>www.totalmedia.co.il #</p></div> <div><p>Within the exchange environment Private programmatic represents 10% of exchanges. </p><p>It is expected to grow to 30% by 2016 (eMarketer), giving publishers more opportunities to trade directly</p><p>Mobile ad monetization trends to focus on</p></div> <div><p>www.totalmedia.co.il #</p></div> <div><p>Most publishers in 2014 said they plan to enter the private programmatic market place in 2015</p><p>Mobile ad monetization trends to focus on</p></div> <div><p>www.totalmedia.co.il #</p></div> <div><p>Video RTB is also experiencing impressive growth.Forrester Research, shows video RTB spend hit $1.14 billion in 2014 (284% increase from 2012).</p><p>Mobile ad monetization trends to focus on</p></div> <div><p>www.totalmedia.co.il #</p></div> <div><p>Publishers need to note; mobile video together with programmatic for video are expected to grow and become the largest driver of mobile traffic by 2017</p><p>Mobile ad monetization trends to focus on</p></div> <div><p>www.totalmedia.co.il #</p></div> <div><p>Video marketing, an app-centric environment &amp; a growing number of screens are demanding expertise in: </p><p>Cross programmatic trading </p><p>Monetizing at multiple mobileaction points </p><p>Mobile ad monetization trends to focus on</p></div> <div><p>www.totalmedia.co.il #</p></div> <div><p> Programmatic Ad serving</p><p>Optimization</p><p>Decision making analytics</p><p>Programmatic</p><p>public &amp; private exchanges</p><p> A growing need for ad monetization skills</p><p>The skill-sets needed in 2015 for monetizing on mobile:</p></div> <div><p>www.totalmedia.co.il #</p></div> <div><p>Analytics </p><p>Analytics </p><p>Analytics are increasingly </p><p>relevant for alerting, forecasting </p><p>&amp; preventing lost advertising</p><p>opportunities for publishers across the new mobile multi-screen environments</p><p>The skill-sets needed in 2015 for monetizing on mobile:</p><p> A growing need for ad monetization skills</p></div> <div><p>www.totalmedia.co.il #</p></div> <div><p>Programmatic optimization</p><p>Interest and intent-based granular audience segmenting</p><p>Mobile user device targeting</p><p>Understanding in deep linking and</p><p> new mobile e-commerce models </p><p>The skill-sets needed in 2015 for monetizing on mobile:</p><p> A growing need for ad monetization skills</p></div> <div><p>www.totalmedia.co.il #</p></div> <div><p>Ad serving technology services expertise</p><p>Consider technology operators as your channel partners </p><p>Consider their level of service commitment</p><p>Use them to help your direct sales </p><p>The skill-sets needed in 2015 for monetizing on mobile:</p><p> A growing need for ad monetization skills</p></div> <div><p>www.totalmedia.co.il #</p></div> <div><p>Programmatic </p><p>ad serving technology</p><p>Optimization on mobile</p><p>Open and private programmatic</p><p>analytics</p><p>=</p><p>+</p><p>+</p><p>Higher</p><p> eCPM</p><p>&amp; lower </p><p>CPA</p><p>A growing need for ad monetization skills</p></div> <div><p>www.totalmedia.co.il #</p></div> <div><p> Mobile monetization experts </p><p>To get a free evaluation for </p><p>monetizing your mobile ads</p><p>click here:</p><p>info@totalmedia.co.il</p><p>www.totalmedia.co.il</p></div> <div><p>www.totalmedia.co.il #</p></div>