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How Popular Are You on LinkedIn?

INTRODUCTION

Everyone can agree that one of the best features on LinkedIn is the ability to see who’s viewed your profile. It gives you a little thrill knowing that someone’s checking you out. To add some spice into the mix, LinkedIn has recently added another nifty feature, which will only serve to stroke the ego a little more.

HOW YOU RANK

A cool feature called “How You Rank” lets you see how you stack up to other people in your network when it comes to profile views.

The idea is that you’ll be able to see which of your connection’s profiles gets the most views so that you can get ideas for how to amp up your own. The ranking is based on total profile views in the last 30 days.

HOW YOU RANK

It’s a quick and easy way to tell just how visible you and your company are on the network, and exactly how you can raise that visibility. As a business owner you can get a better idea what keywords are leading people to you and expand your influence.

From LinkedIn’s perspective, this could prove to be a great incentive for you to become more active on LinkedIn.

BUT ARE YOU POPULAR?

Popularity, though good for the ego, does not always equal success especially when the people in your network don’t know who you are, are non-targeted and unqualified.

And there lies the biggest barrier to effectively using this feature. There is no point ranking in the top 1% for profile views among your connections if those connections don’t know who you are or have a relationship with you.

BEFORE YOU RANK YOURSELF

Here are a few suggestions for you to consider about this feature before you try it:1)   Figure out your marketing objectives over the next 6 to 12 months and write them down.2)   Think about the type of people you need to connect with to achieve those goals3)   Once you are crystal clear on your target market, start going out there and connecting with them to build your sales funnel4)   Build a relationship with your contacts by sending them relevant and rich content to establish that trust and rapport with your network

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